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Benkenstein, Martin
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Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung
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ECONIS (ZBW)
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Marketing als Leitkonzept der Unternehmensführung : eine kritische Bestandsaufnahme
Benkenstein, Martin
- In:
Marketing Weiterdenken : Zukunftspfade für eine …
,
(pp. 75-90)
.
2020
Persistent link: https://www.econbiz.de/10012301008
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2
Altruistic eWOM marketing : more than an alternative to monetary incentives
Reimer, Thomas
;
Benkenstein, Martin
- In:
Journal of retailing and consumer services
31
(
2016
),
pp. 323-333
Persistent link: https://www.econbiz.de/10011528735
Saved in:
3
Enhancing patients' hospital satisfaction by taking advantage of interpersonal similarity
Luther, Louisa
;
Benkenstein, Martin
;
Rummelhagen, Katja
- In:
Journal of retailing and consumer services
30
(
2016
),
pp. 50-58
Persistent link: https://www.econbiz.de/10011473209
Saved in:
4
Communicating CSR-linked sponsorship : examining the influence of three different types of message sources
Flöter, Thomas
;
Benkenstein, Martin
;
Uhrich, Sebastian
- In:
Sport management review
19
(
2016
)
2
,
pp. 146-156
Persistent link: https://www.econbiz.de/10011475570
Saved in:
5
Customer misbehavior perception from the other customers' perspective
Benkenstein, Martin
;
Rummelhagen, Katja
- In:
Perspektiven des Dienstleistungsmanagements : aus Sicht …
,
(pp. 219-239)
.
2020
Persistent link: https://www.econbiz.de/10012224500
Saved in:
6
Access-based services as substitutes for material possessions : the role of psychological ownership
Fritze, Martin Paul
;
Marchand, André
;
Eisingerich, …
- In:
Journal of service research
23
(
2020
)
3
,
pp. 368-385
Persistent link: https://www.econbiz.de/10012265777
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7
When good WOM hurts and bad WOM gains : the effect of untrustworthy online reviews
Reimer, Thomas
;
Benkenstein, Martin
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5993-6001
Persistent link: https://www.econbiz.de/10011597677
Saved in:
8
Digital transformation and possession attachment : examining the endowment effect for consumers' relationships with hedonic and utilitarian digital service technologies
Fritze, Martin Paul
;
Eisingerich, Andreas B
; …
- In:
Electronic commerce research
19
(
2019
)
2
,
pp. 311-337
Persistent link: https://www.econbiz.de/10012099646
Saved in:
9
Together always better? : the impact of shopping companions and shopping motivation on adolescents' shopping experience
Wenzel, Stefanie
;
Benkenstein, Martin
- In:
Journal of retailing and consumer services
44
(
2018
),
pp. 118-126
Persistent link: https://www.econbiz.de/10011904346
Saved in:
10
Not just for the recommender : how eWOM incentives influence the recommendation audience
Reimer, Thomas
;
Benkenstein, Martin
- In:
Journal of business research : JBR
86
(
2018
),
pp. 11-21
Persistent link: https://www.econbiz.de/10011855189
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