Purpose – The purpose of this paper is to bring together the thoughts and opinions of key members of the Journal of Islamic Marketing's ( JIMA ) Editorial Team, regarding the recently branded phenomenon of Islamic marketing – in the interests of stimulating further erudition....

Purpose: Market orientation (MO) has been shown to provide a valuable resource-based advantage in domestic markets. How internationalizing firms from emerging markets can benefit from this capability is more complex while facing institutional distance. The purpose of this paper is to develop...

Porter (1990) proposed that the competitive advantage of nations comes from a set of six factors, termed the Home-Diamond. However, there have been a number of criticisms of this model. It has been suggested that, at least for small countries, competitive advantage may be derived from a...