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Konsumententscheidungen bei Vertrauenseigenschaften: eine Untersuchung am Beispiel des Kaufes von ökologischen Lebensmitteln in Deutschland und Dänemark

Bech-Larsen, Tino; Grunert, Klaus G. - In: Marketing : ZFP ; journal of research and management 23 (2001) 3, pp. 188-197

Persistent link: https://www.econbiz.de/10001635686

Consumer trust in the food value chain and its impact on consumer confidence : a model for assessing consumer trust and evidence from a 5-country study in Europe

Macready, Anna L.; Hieke, Sophie; Klimczuk-Kochańska, … - In: Food policy : economics planning and politics of food … 92 (2020), pp. 1-15

Persistent link: https://www.econbiz.de/10012516800

Let us be realistic : the impact of perceived brand authenticity and advertising image on consumers' purchase intentions of food brands

Loebnitz, Natascha; Grunert, Klaus G. - In: International journal of consumer studies 46 (2022) 1, pp. 309-323

Persistent link: https://www.econbiz.de/10012808034

The visual ecology of product packaging and its effects on consumer attention

Orquin, Jacob L.; Bagger, Martin P.; Lahm, Erik Stoltenberg - In: Journal of business research : JBR 111 (2020), pp. 187-195

Persistent link: https://www.econbiz.de/10012237799

The role of consumption orientation in consumer food preferences in emerging markets

Salnikova, Ekaterina; Grunert, Klaus G. - In: Journal of business research : JBR 112 (2020), pp. 147-159

Persistent link: https://www.econbiz.de/10012230572

Estimating subjective quality of life in urban seniors in Chile

Lobos Andrade, Germán; Schnettler, Berta; Grunert, Klaus G. - In: Lecturas de economía 95 (2021), pp. 199-230

Persistent link: https://www.econbiz.de/10013384734

Goal-framing theory in environmental behaviours : review, future research agenda and possible applications in behavioural change

Canto, Natália Rohenkohl do; Grunert, Klaus G.; … - In: Journal of social marketing : JSOCM 13 (2023) 1, pp. 20-40

Persistent link: https://www.econbiz.de/10013536222

Does organic labelling affect restaurant choice? : a study on the Danish Organic Cuisine Label

Futtrup, Rebecca; Grunert, Klaus G. - In: Scandinavian journal of hospitality and tourism 23 (2023) 1, pp. 29-50

Persistent link: https://www.econbiz.de/10014291575

Consumers, Policy and the Environment A Tribute to Folke Ölander

Grunert, Klaus G. (contributor); … - 2005

The role of the consumer has changed from seeking the most satisfaction from goods and services to reconciling consumption with active citizenship, which links consumption to modern social issues such as environmental protection, sound business ethics, and fair working conditions. Understanding...

Persistent link: https://www.econbiz.de/10013520395

Driving marketing outcomes through social media-based customer engagement

Kulikovskaja, Viktorija; Hubert, Marco; Grunert, Klaus G.; … - In: Journal of retailing and consumer services 74 (2023), pp. 1-15

Persistent link: https://www.econbiz.de/10014365051