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1
Customer-firm interactions and the path to
profitability
: a chain-of-effects model
Cambra-Fierro, Jesús
;
Melero-Polo, Iguácel
;
Sesé, F. …
- In:
Journal of service research : JSR
21
(
2018
)
2
,
pp. 201-218
Persistent link: https://www.econbiz.de/10011855798
Saved in:
2
The effects of relationship length on customer
profitability
after a service recovery
Béal, Mathieu
;
Sabadie, William
;
Grégoire, Yany
- In:
Marketing letters : a journal of research in marketing
30
(
2019
)
3/4
,
pp. 293-305
Persistent link: https://www.econbiz.de/10012144812
Saved in:
3
3D printing : enabling customer-centricity in the supply chain
Martinelli, Elisa Martina
;
Christopher, Martin
- In:
International journal of value chain management : IJVCM
10
(
2019
)
2
,
pp. 87-106
Persistent link: https://www.econbiz.de/10012060355
Saved in:
4
Digital project driven supply chains : a new paradigm
Bhattacharya, Sanjay
;
Chatterjee, Arup
- In:
Supply chain management
27
(
2022
)
2
,
pp. 283-294
Persistent link: https://www.econbiz.de/10013162860
Saved in:
5
Customer integration and customer value : contingency roles of innovation capabilities and supply chain network complexity
Fianko, Alexander Otchere
;
Essuman, Dominic
;
Boso, Nathaniel
- In:
Supply chain management
28
(
2023
)
2
,
pp. 385-404
Persistent link: https://www.econbiz.de/10014286690
Saved in:
6
Factors affecting relationship marketing in creating customer loyalty in the hospital services business
Afifi, Iqbal
;
Amini, Ahdia
- In:
ASEAN marketing journal : Association of Southeast …
10
(
2018
)
2
,
pp. 91-108
Persistent link: https://www.econbiz.de/10012106926
Saved in:
7
Relationship marketing, orientation, brand equity and firm value : the mediating role of customer value : an emerging market perspective
Amoako, George Kofi
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
4
,
pp. 280-308
Persistent link: https://www.econbiz.de/10012181030
Saved in:
8
From customer value co-creation behaviour to customer perceived value
Thi Bich Hanh Tran
;
Anh Dung Vu
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
9/10
,
pp. 993-1026
Persistent link: https://www.econbiz.de/10012607867
Saved in:
9
Value-based selling capability : antecedents and implications for B2B sales performance
Liu, Yanzhe
;
Zhao, Xiaoyu
;
Wang, Tao
- In:
Journal of business-to-business marketing
30
(
2023
)
4
,
pp. 395-418
Persistent link: https://www.econbiz.de/10014447809
Saved in:
10
Referral reward size and new customer
profitability
Wolters, Heike Maria
;
Schulze, Christian
;
Gedenk, Karen
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
6
,
pp. 1166-1180
Persistent link: https://www.econbiz.de/10012405758
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