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Digital strategy implementation in marketing : new performance and risks

Gerasimenko, Valentina - In: Digital strategies in a global market : navigating the …, (pp. 13-27). 2021

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Digital transformation of marketing strategy of Western firms in Chinese cosmetic market

Ponomareva, Elena Georgievna; Nozdrenko, Elena - In: Digital strategies in a global market : navigating the …, (pp. 229-241). 2021

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Digital Marketing Technologies

Aghazadeh, Hashem; Khoshnevis, Mozhde - 2024

Part I: Digital Marketing Overview -- Chapter 1: Digital Marketing Fundamentals -- Chapter 2: Digital Marketing … Analysis and Strategy -- Chapter 3: Digital Marketing Implementation and Practice -- Part II: Applications of Marketing … Technologies (Martechs) -- Chapter 4: Marketing Technologies (Martechs) -- Chapter 5: Main Martechs in Brief -- Chapter 6 …

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Digital sport marketing

Ratten, Vanessa; Thompson, Ashleigh-Jane - In: Developing digital marketing : relationship perspectives, (pp. 75-86). 2021

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The future of online marketing strategies and digital tools : new challenges and contributions to RACE framework

Sestino, Andrea; Prete, Maria Irene; Piper, Luigi; … - In: International journal of electronic trade 1 (2023) 1, pp. 4-27

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Digital tools in empirical marketing strategies of global hotel companies

Nozdreva, Raisa B.; Churakova, Anna - In: Digital strategies in a global market : navigating the …, (pp. 213-227). 2021

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The current trends and future direction of digital and relationship marketing : a business perspective

Nguyen Tuyet-Mai; Le Dung; Quach, Sara; Ratten, Vanessa - In: Developing digital marketing : relationship perspectives, (pp. 191-200). 2021

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Digital product innovations for the greater good and digital marketing innovations in communications and channels : evolution, emerging issues, and future research directions

Varadarajan, Rajan; Welden, Roman B.; Arunachalam S; … - In: International journal of research in marketing : IJRM ; … 39 (2022) 2, pp. 482-501

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Digital orientation : conceptualization and operationalization of a new strategic orientation

Kindermann, Bastian; Beutel, Sebastian; Garcia de … - In: European management journal 39 (2021) 5, pp. 645-657

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Digital technology and marketing management capability : achieving growth in SMEs

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