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Robles, Fernando; Hozier, George C. - In: International Marketing Review 3 (1986) 2, pp. 44-54

This article reviews the emerging use of foreign trade zones in the United States and presents a competitive analysis framework to segment markets, determine levels of marketing effort, and develop differential marketing strategies for zone services. Using a two‐dimensional model of potential...

Persistent link: https://www.econbiz.de/10014827888

Environmental sensitivity and shopping behavior

Grossbart, Sanford L.; Mittelstaedt, Robert A.; Curtis, … - In: Journal of Business Research 3 (1975) 4, pp. 281-294

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Minimizing flowtime for paired tasks

Courtad, Brenda; Baker, Kenneth R.; Magazine, Michael J.; … - In: European journal of operational research : EJOR 259 (2017) 3, pp. 818-828

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A multi-group analysis of online survey respondent data quality : comparing a regular USA consumer panel to MTurk samples

Smith, Scott M.; Roster, Catherine A.; Golden, Linda L.; … - In: Journal of business research : JBR 69 (2016) 8, pp. 3139-3148

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Transactional or relational exchange theory in B2C marketing : an agenda for a different type of relational exchange theory

Aswo, Safari; Albaum, Gerald S. - In: Journal of customer behaviour 18 (2019) 2, pp. 87-100

Persistent link: https://www.econbiz.de/10012257451

Effect of topic sensitivity on online survey panelists' motivation and data quality

Roster, Catherine A.; Albaum, Gerald S.; Smith, Scott M. - In: Journal of marketing theory and practice 25 (2017) 1, pp. 1-16

Persistent link: https://www.econbiz.de/10011654477

A conceptual framework for structuring internet-based marketing survey research

Wiley, James B.; Albaum, Gerald S. - In: The marketing review 16 (2016) 1, pp. 27-46

Persistent link: https://www.econbiz.de/10011597672

On the economic and social benefits of direct selling

Peterson, Robert A.; Crittenden, Victoria Lynn; Albaum, … - In: Business horizons 62 (2019) 3, pp. 373-382

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Consumer trust in internet marketing and direct selling in China

Poon, Patrick; Albaum, Gerald S. - In: Journal of relationship marketing : innovations and … 18 (2019) 3, pp. 216-232

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Exploring risks, advantages and interpersonal trust in buyer-salesperson relationships in direct selling in a non-western country

Poon, Patrick; Albaum, Gerald S.; Yin, Cheng-Yue - In: International journal of retail & distribution management 45 (2017) 3, pp. 328-342

Persistent link: https://www.econbiz.de/10011640130