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E-marketing
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Relationship marketing
8,371
Beziehungsmarketing
8,353
Konsumentenverhalten
7,677
Consumer behaviour
7,676
Electronic Commerce
5,595
Online-Marketing
5,544
Internet marketing
5,470
E-commerce
5,448
Social Web
3,898
Social web
3,898
Marketingmanagement
3,607
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3,572
Online-Handel
3,080
Online retailing
3,078
Kundenzufriedenheit
2,697
Customer satisfaction
2,696
Markenführung
2,421
Brand management
2,420
Dienstleistungsqualität
2,061
Service quality
2,059
Markenimage
1,609
Brand image
1,607
Viral marketing
1,386
Virales Marketing
1,386
Einzelhandel
1,188
Retail trade
1,179
Digitalisierung
1,148
Lieferantenmanagement
1,146
Supplier relationship management
1,146
Internet
1,142
Werbewirkung
1,094
Advertising effects
1,091
Digitization
1,084
Marketing
1,080
Advertising
1,017
Brand
1,017
Werbung
1,003
Markenartikel
990
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927
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925
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Heinemann, Gerrit
44
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43
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40
Dwivedi, Yogesh Kumar
38
Han, Heesup
38
Thaichon, Park
36
Kumar, V.
34
Kumar, Vikas
34
Bruhn, Manfred
31
Loureiro, Sandra Maria Correia
30
Quach, Sara
29
Vrontis, Demetris
28
Hinson, Robert
27
Palmatier, Robert W.
25
Kollmann, Tobias
24
Law, Chun Hung Roberts
24
Grewal, Dhruv
23
Homburg, Christian
23
Mattila, Anna S.
23
Rana, Nripendra P.
23
Wirtz, Bernd W.
23
Alt, Rainer
22
Sreejesh, S.
22
Verhoef, Peter C.
22
Balaji, M. S.
21
Ozuem, Wilson
21
Rather, Raouf Ahmad
21
Roy, Sanjit
21
Adeola, Ogechi
20
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20
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20
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20
Paul, Justin
20
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20
Rahman, Zillur
20
Ahn, Jiseon
19
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19
Ko, Eunju
19
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19
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19
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28
Edward Elgar Publishing
23
Springer-Verlag GmbH
19
National Bureau of Economic Research
17
Springer Gabler <Firma>
17
NetLibrary, Inc
12
Springer International Publishing
11
De Gruyter Oldenbourg
7
Peter Lang GmbH
7
World Trade Organization
5
Deutscher Dialogmarketing Verband
4
Technische Universität Braunschweig
4
World Bank
4
Information Resources Management Association
3
Kassel University Press GmbH
3
Palgrave Macmillan <Firma>
3
World Scientific Publishing Co. Pte. Ltd.
3
Academy of Marketing Science
2
Berkeley Electronic Press
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C.E.P.R. Discussion Papers
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Conference on Postal and Delivery Economics <28., 2020, Online>
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Economic Research Institute for ASEAN and East Asia
2
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2
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2
International Finance Corporation
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2
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2
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2
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2
AKAD Forum <2017, Stuttgart>
1
AMS World Marketing Congress <22., 2019, Edinburgh>
1
Academy of Marketing Science / Annual Conference <2021, Online>
1
Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
1
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Journal of business research : JBR
887
SpringerLink / Bücher
747
Journal of retailing and consumer services
730
Industrial marketing management : the international journal for industrial and high-tech firms
425
International journal of hospitality management
272
Springer eBook Collection
266
Journal of strategic marketing
181
Technological forecasting & social change : an international journal
170
Springer eBook Collection / Business and Economics
158
Electronic commerce research
157
The journal of business & industrial marketing
153
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
150
Management science : journal of the Institute for Operations Research and the Management Sciences
147
Tourism management : research, policies, practice
144
Journal of the Academy of Marketing Science
138
European journal of operational research : EJOR
136
The journal of services marketing
134
Journal of marketing communications
131
International journal of advertising : the review of marketing communications
126
Asia Pacific journal of marketing and logistics
123
Journal of internet commerce
123
International journal of contemporary hospitality management
120
Journal of travel and tourism marketing
120
Journal of hospitality marketing & management
119
Information systems research : ISR
116
International journal of internet marketing and advertising : IJIMA
116
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
114
International journal of production economics
112
The journal of product & brand management
112
Journal of promotion management : innovations in planning and applied research
111
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
110
Journal of marketing
109
Marketing intelligence & planning
103
Service business
103
Journal of retailing
98
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
94
Psychology & marketing
91
The journal of brand management : an international journal
91
The service industries journal
89
Business horizons
87
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ECONIS (ZBW)
20,166
RePEc
309
Other ZBW resources
64
OLC EcoSci
4
BASE
2
USB Cologne (EcoSocSci)
2
Showing
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1
Digital sport marketing
Ratten, Vanessa
;
Thompson, Ashleigh-Jane
- In:
Developing digital marketing : relationship perspectives
,
(pp. 75-86)
.
2021
Persistent link: https://www.econbiz.de/10012585821
Saved in:
2
The development and current trends of digital marketing and relationship marketing research
Le Dung
;
Nguyen Tuyet-Mai
;
Quach, Sara
;
Thaichon, Park
; …
- In:
Developing digital marketing : relationship perspectives
,
(pp. 1-18)
.
2021
Persistent link: https://www.econbiz.de/10012585544
Saved in:
3
The current trends and future direction of digital and relationship marketing : a business perspective
Nguyen Tuyet-Mai
;
Le Dung
;
Quach, Sara
;
Ratten, Vanessa
- In:
Developing digital marketing : relationship perspectives
,
(pp. 191-200)
.
2021
Persistent link: https://www.econbiz.de/10012586502
Saved in:
4
Helping firms reduce complexity in multichannel online data : a net taxonomy-based approach for customer journeys
Anderl, Eva
;
Schumann, Jan Hendrik
;
Kunz, Werner
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 185-203
Persistent link: https://www.econbiz.de/10011505019
Saved in:
5
A comparative impact of cause-related marketing and sponsorship leveraged internet display advertising
Ndasi, Wilson
;
Bolat, Elvira
;
Roushan, Gelareh
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013041197
Saved in:
6
Segmenting customers based on key determinants of online shopping behavior
Vinerean, Simona
;
Opreana, Alin
- In:
Organizations and performance in a complex world : 26th …
,
(pp. 385-400)
.
2021
Persistent link: https://www.econbiz.de/10012417027
Saved in:
7
The emergence of B2B omni-channel marketing in the digital era : a systematic literature review
Hayes, Órla
;
Kelliher, Felicity
- In:
The journal of business & industrial marketing
37
(
2022
)
11
,
pp. 2156-2168
Persistent link: https://www.econbiz.de/10013455392
Saved in:
8
Integrating digital platform dynamics into customer orientation research : a systematic review and research agenda
Castell, Carolin
;
Kiefer, Jasmin
;
Schubach, Sebastian
; …
- In:
Journal of business research : JBR
163
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014303730
Saved in:
9
The roles of multiple channels in predicting website visits and purchases : engagers versus closers
Goić, Marcel
;
Jerath, Kinshuk
;
Kalyanam, Kirthi
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 656-677
Persistent link: https://www.econbiz.de/10013399585
Saved in:
10
Determinants of the success of online retail in India
Kumar, Vikas
;
Ayodeji, Ogunmola Gabriel
- In:
International journal of business information systems : …
37
(
2021
)
2
,
pp. 246-262
Persistent link: https://www.econbiz.de/10012596507
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