Frey-Cordes, Regina; Eilert, Meike; Büttgen, Marion - In: Journal of Services Marketing 34 (2020) 7, pp. 939-953
Purpose: Frontline service employees (FSEs) face high demands of emotional labor when dealing with difficult, and sometimes even uncivil, customer behavior while attempting to deliver service with a smile. The purpose of this study is to investigate whether employees reciprocate uncivil...