This research illustrates a methodology to segment industrial markets on the basis of corporate culture. The consumer marketing segmentation technique based on psychological profiles is adapted and applied to the corporate purchase of a financial service. The methodology provides industrial...

"Strategic, comprehensive, and concise, the fifth edition of this popular textbook introduces students to the important concepts of global marketing today, and their managerial implications. Increasingly, marketing activities must be integrated at a global level. Yet, the enduring influence of...

This paper identifies five factors that cluster belief about the importance of barriers to export held by executives in strategic business units involved in export of paper products or contemplating such export. These factors were evaluated in respect to the international business literature and...

This paper examines four diaspora communities resident in the United States that were targeted by their homelands as foreign investors during the 1990s. The homelands comprise Armenia, Cuba, Iran, and Palestine. We pose the question: What are the determinants of interest in homeland investment,...

The smuggling of licit products across national borders has been the subject of academic research for 30 years but little attention has been given to the role that multinational corporations play in smuggling. When addressed at all, global firms have been generally represented as unwitting...

This paper reviews popular and academic literature in order to describe several relationships which appear to exist between liberalization in LDCs and imports of consumer goods. Based on this review, the parameters of a life-cycle model are developed for consumer product exports to liberalizing...

Most existing research examines export promotion organization (EPO) performance by assessing how firms benefit from their awareness, perceptions and use of EPO services. Remarkably, few studies examine how EPOs decide which services they will offer. This paper is presented as a call for further...

This book describes the 60-year history of the AO Foundation and its impact on the treatment of bone trauma. Originally founded by a group of Swiss surgeons, the AO has since established its osteosynthesis treatment approach to trauma, using surgery and implants, as the global standard. The AO...

Part I. Introducing the Project -- Introduction -- Founders, Shakers, Prime Movers -- PART II. Governance Practices -- Ownership Structures -- Achieving Ownership Stability -- Boards and Governance -- Part III. Managing for the Long Term -- The Role Played by Management -- Financing the...