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Perceptions and practices of media engagement : a global perspective
Chan-Olmsted, Sylvia M.; Wolter, Lisa-Charlotte - In: JMM : the international journal on media management 20 (2018) 1, pp. 1-24
Persistent link: https://www.econbiz.de/10011917615
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Consumer-driven media planning and buying
Schultz, Don E.; Block, Martin P.; Viswanathan, Vijay - In: Journal of marketing communications 24 (2018) 8, pp. 761-778
Persistent link: https://www.econbiz.de/10011976099
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How do consumers in the Web 2.0 era get information? : social media users’ use of and reliance on traditional media
Cheong, Hyukjun; Park, Jin Seong - In: Journal of marketing analytics : JMA 3 (2015) 3, pp. 135-146
Persistent link: https://www.econbiz.de/10011416882
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Multiscale online media simulation with SocialCube
Abdelzaher, Tarek; Han, Jiawei; Hao, Yifan; Jing, Andong; … - In: Computational & mathematical organization theory 26 (2020) 2, pp. 145-174
Persistent link: https://www.econbiz.de/10012272004
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Medienwandel kompakt 2008 - 2010 : Schlaglichter der Veränderung in Medienökonomie, -politik, -recht und Journalismus - ausgewählte Netzveröffentlichungen
Krone, Jan - 2011 - 1. Auflage 2011 (Online-Ausg.)
Abstract AbstractDer Band greift den Medienwandel aus ökonomischer, politischer und journalistischer Perspektive der letzten zwei Jahre auf. Dazu werden ausgewählte Beiträge aus Netzveröffentlichungen herangezogen. Die Leser erhalten somit einen redaktionell gefilterten, kompakten Überblick...
Persistent link: https://www.econbiz.de/10012015342
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Smart TV and the online media sector : user privacy in view of changing market realities
Irion, Kristina; Helberger, Natali - In: Telecommunications policy : the international journal … 41 (2017) 3, pp. 170-184
Persistent link: https://www.econbiz.de/10011846650
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Trust in media technology
Janzik, Robin; Quandt, Thorsten - In: Trust and communication : findings and implications of …, (pp. 99-113). 2021
Persistent link: https://www.econbiz.de/10012592591
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Insight into everyday media use with multiple screens
Segijn, Claire M.; Voorveld, Hilde; Vandeberg, Lisa; … - In: International journal of advertising : the quarterly … 36 (2017) 5, pp. 779-797
Persistent link: https://www.econbiz.de/10011799724
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Revisiting media selection in the digital era : adoption and usage
Huang, Yunchu; Yang, Chang-Gyu; Baek, Heon; Lee, Sang Gun - In: Service business 10 (2016) 1, pp. 239-260
Persistent link: https://www.econbiz.de/10011722244
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The effects of media on societal culture
Taskin, Mucahit - In: International journal of economic perspectives : IJEP 11 (2017) 3, pp. 477-482
Persistent link: https://www.econbiz.de/10012209323