This is a comprehensive guide to the 77 key organisations and publications in the field of advertising and marketing communications. Entries include a thorough description of each organisation's purpose, activity and contact information

1. Women and African-Americans in the advertising profession : an historical overview of the industry and people -- 2. Barbara Gardner Proctor : unconventional advertising pioneer -- 3. Caroline Robinson Jones : tenacious advertising trailblazer -- 4. Joel P. Martin : transformative artist -- 5....

From the late 1930s until December 7, 1941, isolationism and an antipathy toward war in Europe were strong political currents in the US. However, once the US entered World War II, the entire apparatus of the US government was mobilized to “market” the war to Americans who were incredulous...