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Konsumentenverhalten in ereignisinduzierten Markenkrisen : Der Einfluss der Markenbeziehungsqualität
Weißgerber, Anja - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10013515496
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Unternehmensreputation und Markenstärke : Analyse von Wechselwirkungen und Ansätzen zur Progrnose des Konsumentenverhaltens
Fuchs, Sebastian (contributor) - 2009
Zielsetzung und Aufbau der Arbeit -- Untersuchungsgegenstand -- Methodische Grundlagen -- Untersuchungsdesign -- Der Erklärungsgehalt von Reputation und Markenstärke bei Unternehmensmarken -- Der Transfer zwischen Reputation und Markenstärke bei Produktmarken -- Zusammenfassung und Implikationen.
Persistent link: https://www.econbiz.de/10014014857
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Are innovation networks in need of a conductor? : examining the contribution of network managers in low and high complexity settings
Heidenreich, Sven; Landsperger, Johannes; Spieth, Patrick - In: Long range planning : LRP ; international journal of … 49 (2016) 1, pp. 55-71
Persistent link: https://www.econbiz.de/10011484146
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Linking identity and heritage with image and a reputation for competition
Foroudi, Pantea; Cuomo, Maria Teresa; Foroudi, Mohammad … - In: Journal of business research : JBR 113 (2020), pp. 317-325
Persistent link: https://www.econbiz.de/10012230495
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Impact of multilateral place dimensions on corporate brand attractiveness and identification in higher education : business school insights
Balmer, John M. T.; Mahmoud, Rudiana; Chen, Weifeng - In: Journal of business research : JBR 116 (2020), pp. 628-641
Persistent link: https://www.econbiz.de/10012257664
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A framework of place branding, place image, and place reputation : antecedents and moderators
Foroudi, Pantea; Gupta, Suraksha; Kitchen, Philip J.; … - In: Qualitative market research : an international journal 19 (2016) 2, pp. 241-264
Persistent link: https://www.econbiz.de/10011598818
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Consumer-brand engagement with e-commerce market place brands
Mohanty, Pankaj Kumar; Dey, Dipanjan Kumar - In: Journal of electronic commerce in organizations : the … 18 (2020) 3, pp. 21-37
Persistent link: https://www.econbiz.de/10012292167
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Territorial brand management : beer, authenticity, and sense of place
Melewar, T. C.; Skinner, Heather - In: Journal of business research : JBR 116 (2020), pp. 680-689
Persistent link: https://www.econbiz.de/10012257669
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National brand of Ukraine : monograph
Mazaraki, Anatoliy; Melnychenko, Svitlana; Melnyk, Tetiana - 2018
Persistent link: https://www.econbiz.de/10012249301
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Place-based brand experience, place attachment and loyalty
Cardinale, Sylvia; Bang, Nguyen; Melewar, T. C. - In: Marketing intelligence & planning 34 (2016) 3, pp. 302-317
Persistent link: https://www.econbiz.de/10011570770