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Markenführung im Zeitalter von...
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Brand management
6,702
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6,692
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4,047
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3,575
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3,550
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2,416
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1,415
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1,095
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962
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945
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661
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614
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569
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566
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513
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475
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432
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401
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389
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373
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373
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369
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363
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363
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345
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316
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288
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288
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257
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256
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Melewar, T. C.
34
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30
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28
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27
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25
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25
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22
Ko, Eunju
22
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21
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20
Japutra, Arnold
20
Khan, Imran
20
Sarkar, Abhigyan
19
Errichiello, Oliver Carlo
17
Esch, Franz-Rudolf
17
Phau, Ian
17
Rahman, Zillur
17
Sarkar, Juhi Gahlot
17
Schmidt, Holger J.
17
Kunkel, Thilo
16
Paul, Justin
16
Ekinci, Yuksel
15
Kernstock, Joachim
15
Martínez-López, Francisco J.
15
Park, Jungkun
15
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15
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14
Veloutsou, Cleopatra
14
Abratt, Russell
13
Ahn, Jiseon
13
Balmer, John M. T.
13
Christodoulides, George
13
Dens, Nathalie
13
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13
Gázquez-Abad, Juan Carlos
13
Hollebeek, Linda D.
13
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13
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13
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13
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13
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Springer Fachmedien Wiesbaden
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7
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7
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3
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2
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2
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2
Palgrave Macmillan <Firma>
2
Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
1
American Marketing Association
1
CRESSE Conference <12., 2017, Heraklion>
1
DerMarkentag <Veranstaltung> <8., 2021, Online>
1
Ernst-Moritz-Arndt-Universität Greifswald
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Goethe-Universität Frankfurt am Main
1
Gottfried Wilhelm Leibniz Universität Hannover
1
Haufe-Lexware GmbH & Co. KG
1
Helmut-Schmidt-Universität
1
ICORIA <17., 2018, Valencia>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Internationale Konferenz "DerMarkentag" <6., 2016, Berlin>
1
Karlsruher Institut für Technologie
1
Kassel University Press GmbH
1
Leuphana Universität Lüneburg
1
OECD
1
Peter Lang GmbH
1
Society for Consumer Psychology.
1
Springer VS
1
Taylor and Francis.
1
Technische Universität Braunschweig
1
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Journal of business research : JBR
482
SpringerLink / Bücher
319
The journal of brand management : an international journal
274
Journal of retailing and consumer services
248
The journal of product & brand management
234
Springer eBook Collection
89
International journal of hospitality management
82
Journal of marketing communications
77
Journal of strategic marketing
77
Asia Pacific journal of marketing and logistics
74
Industrial marketing management : the international journal for industrial and high-tech firms
74
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
71
Journal of promotion management : innovations in planning and applied research
69
Marketing intelligence & planning
63
International journal of advertising : the review of marketing communications
61
Psychology & marketing
60
Innovatives Markenmanagement
57
Journal of marketing management : JMM ; journal of the Academy of Marketing
54
Research
54
Discussion paper / Centre for Economic Policy Research
52
Springer eBook Collection / Business and Economics
51
European journal of marketing : EJM
50
Journal of international consumer marketing
50
International journal of internet marketing and advertising : IJIMA
46
Tourism management : research, policies, practice
46
International marketing review
45
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
43
Marketing letters : a journal of research in marketing
43
European journal of marketing
42
Journal of fashion marketing and management
42
Journal of marketing
42
International journal of contemporary hospitality management
39
Journal of the Academy of Marketing Science
39
Journal of Islamic marketing
38
Journal of travel and tourism marketing
37
International journal of consumer studies
36
International journal of advertising : the quarterly review of marketing communications
35
Journal of advertising research
35
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
35
Journal of marketing for higher education
35
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ECONIS (ZBW)
7,447
RePEc
120
Other ZBW resources
3
USB Cologne (EcoSocSci)
2
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1
Entry deterrence of capacitated competition using price and non-price strategies
Wang, Huaqing
;
Gurnani, Haresh
;
Erkoc, Murat
- In:
Production and operations management : an international …
25
(
2016
)
4
,
pp. 719-735
Persistent link: https://www.econbiz.de/10011484056
Saved in:
2
Leading national brands facing store brands competition : is price competitiveness the only thing that matters?
Fornari, Daniele
;
Fornari, Edoardo
;
Grandi, Sebastiano
; …
- In:
Journal of retailing and consumer services
30
(
2016
),
pp. 234-241
Persistent link: https://www.econbiz.de/10011473208
Saved in:
3
The price-matching dilemma
Constantinou, Evangelos
;
Bernhardt, Dan
- In:
International journal of industrial organization
59
(
2018
),
pp. 97-113
Persistent link: https://www.econbiz.de/10012103330
Saved in:
4
Generic advertising, brand advertising and price competition : an analysis of free-riding effects and coordination mechanisms
Roma, Paolo
;
Perrone, Giovanni
- In:
Review of marketing science
8
(
2010
)
1
,
pp. 1-26
Persistent link: https://www.econbiz.de/10009505908
Saved in:
5
Defensive strategy against a private label : building brand premium for retailer cooperation
Choi, Seung-chan
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 335-339
Persistent link: https://www.econbiz.de/10011629447
Saved in:
6
The impact of a store brand introduction in a supply chain with competing manufacturers : the strategic role of pricing and advertising decision timing
Karray, Salma
;
Martín Herrán, Guiomar
- In:
International journal of production economics
244
(
2022
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013185374
Saved in:
7
Branded websites and marketplace selling : competing during COVID-19
Loginova, Oksana
- In:
Journal of economic behavior & organization : JEBO
203
(
2022
),
pp. 577-592
Persistent link: https://www.econbiz.de/10014228171
Saved in:
8
Generic and branded pharmaceutical pricing : competition under switching costs
Janssen, Aljoscha
- In:
The economic journal : the journal of the Royal …
133
(
2023
)
653
,
pp. 1937-1967
Persistent link: https://www.econbiz.de/10014319594
Saved in:
9
Competition of consumables' original brand manufacturers and remanufacturers considering the entry of compatible manufacturers
Du, Hang
;
Wei, Lai
;
Zhu, Qinghua
- In:
European journal of operational research : EJOR
306
(
2023
)
2
,
pp. 679-692
Persistent link: https://www.econbiz.de/10014279068
Saved in:
10
Price and inventory dynamics in an oligopoly industry : a framework for commodity markets
Steinmetz, Alexander
- In:
The B.E. journal of theoretical economics
16
(
2016
)
1
,
pp. 159-180
Persistent link: https://www.econbiz.de/10011431353
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