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Contributions of functional magnetic resonance imaging in market research : obstacles and perspectives
Vujičić, Maja; Grbac, Bruno; Mozetič, Vladimir - In: Market : review for marketing theory and practice 33 (2021) 2, pp. 185-203
Persistent link: https://www.econbiz.de/10012819207
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How to communicate typical-local foods to improve food tourism attractiveness
Savelli, Elisabetta; Gregory-Smith, Diana; Murmura, Federica - In: Psychology & marketing 39 (2022) 7, pp. 1350-1369
Persistent link: https://www.econbiz.de/10013280103
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Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives
Adeola, Ogechi (ed.); Hinson, Robert (ed.);  … - 2022
-- 9. Personal Branding -- 10. Neuromarketing: The Role of the Executive Function in Consumer Behaviour -- 11. The Future … of Marketing: Artificial Intelligence, Virtual Reality and Neuromarketing -- 12. Leveraging Digital Marketing and … marketing, and integrated marketing communications, and also offers futuristic perspectives on neuromarketing, artificial …
Persistent link: https://www.econbiz.de/10013192340
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Storytelling and narrative tools in award-winning advertisements in Turkey : an interdisciplinary approach
Kılıç, Fatih; Okan, Elif Yolbulan - In: Journal of marketing communications 27 (2021) 8, pp. 881-896
Persistent link: https://www.econbiz.de/10012697010
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The prospects of using EEG in tourism and hospitality research
Li, ShiNa; Lyu, Ting; Chen, MengXin; Zhang, PuYue - In: Journal of hospitality & tourism research : JHTR ; the … 46 (2022) 1, pp. 189-211
Persistent link: https://www.econbiz.de/10012794082
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Application of eye-tracking in assessing the role of mediator variable (brand awareness) in the relation between packaging elements and customers' choice
Salehi, Somayeh; Sanayei, Ali; Sammaknejad, Negar; … - In: International journal of business excellence : IJBEX 25 (2021) 1, pp. 1-20
Persistent link: https://www.econbiz.de/10012669030
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An introductory guide to organizational neuroscience
Murray, Micah M.; Antonakis, John - In: Organizational research methods : ORM 22 (2019) 1, pp. 6-16
Persistent link: https://www.econbiz.de/10012005360
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Neuroscience-inspired design : from academic neuromarketing to commercially relevant research
Spence, Charles - In: Organizational research methods : ORM 22 (2019) 1, pp. 275-298
Persistent link: https://www.econbiz.de/10012005407
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Barriers to advancing the science and practice of marketing
Baron, Andrew Scott; Zaltman, Gerald; Olson, Jerry C. - In: Journal of marketing management : MM 33 (2017) 11/12, pp. 893-908
Persistent link: https://www.econbiz.de/10011753466
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Food, internet and neuromarketing in the context of well-being sustainability
Varlese, Monica; Misso, Rosa; Koliouska, Christiana; … - In: International journal of technology marketing : IJTMkt 14 (2020) 3, pp. 267-282
Persistent link: https://www.econbiz.de/10012534217