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The role of advertising in commercial banking
Örs, Evren - 2006
Persistent link: https://www.econbiz.de/10003284771
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Advertising and investor recognition of banking firms : evidence from Taiwan
Liao, Tsai-Ling; Sung, Hao-Chang; Yu, Min-Teh - In: Emerging markets finance & trade : a journal of the … 52 (2016) 4/6, pp. 812-824
Persistent link: https://www.econbiz.de/10011563114
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#BankFromHome : using advertisement campaigns to change banking behaviour during the COVID-19 pandemic in an emerging economy
Nguyen Phong Nguyen; Mogaji, Emmanuel - In: Marketing Communications and Brand Development in …, (pp. 83-108). 2022
Persistent link: https://www.econbiz.de/10013280188
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Are bank advertisement appeals adapted to local culture? : lessons from multinational banks present in Romania and Hungary
Alt, Mónika-Anetta; Săplăcan, Zsuzsa - In: European journal of international management : EJIM 13 (2019) 4, pp. 533-552
Persistent link: https://www.econbiz.de/10012065241
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Corporate image advertising in the banking industry
Loveland, Karen A.; Smith, Katherine Taken; Smith, L. Murphy - In: Services marketing quarterly 40 (2019) 4, pp. 331-341
Persistent link: https://www.econbiz.de/10012179192
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Advertising effectiveness on financial performance of banking sector : Turkey case
Acar, Merve; Temiz, Hüseyin - In: The international journal of bank marketing : IJBM 35 (2017) 4, pp. 649-661
Persistent link: https://www.econbiz.de/10011729040
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Mediation role of brand preference on bank advertising and customer loyalty : a developing country perspective
Amoako, George Kofi; Anabila, Peter; Effah, Ebenezer Asare - In: The international journal of bank marketing : IJBM 35 (2017) 6, pp. 983-996
Persistent link: https://www.econbiz.de/10011788289
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Advertising expenditures and unobserved heterogeneity in bank performance : a conditional nonparametric frontier analysis
Papadamou, Stephanos; Tzeremes, Panayiotis G.; … - In: Managerial and decision economics : MDE ; the … 45 (2024) 5, pp. 3359-3373
Persistent link: https://www.econbiz.de/10014553884
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Reklame in Deutschland 1890-1914 : Wahrnehmung, Professionalisierung und Kritik der Wirtschaftswerbung
Lamberty, Christiane - 2000
Die Jahrhundertwende markiert die entscheidende Phase in der Etablierung der modernen Wirtschaftswerbung als neues Absatzinstrument. In der Entwicklung der Reklame sind unterschiedlichste wirtschaftliche, soziale, technische und kulturelle Veränderungen dieser Zeit gebündelt. In der...
Persistent link: https://www.econbiz.de/10011402028
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Pharmaceutical advertising as a source of consumer self-empowerment : evidence from four countries
Koinig, Isabell - 2016
Persistent link: https://www.econbiz.de/10011429121