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Online Video als Branded Entertainment in Deutschland : Geschäftsmodelle für die Produktion und Messbarkeit der Nutzereinstellung
Kind, Urs - 2018 - [1. Auflage]
Persistent link: https://www.econbiz.de/10011866871
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Online Video als Branded Entertainment in Deutschland : Geschäftsmodelle für die Produktion und Messbarkeit der Nutzereinstellung
Kind, Urs - 2018
In diesem Buch untersucht Urs Kind Geschäftsmodelle für die Produktion von Branded Entertainment Inhalten auf YouTube in Deutschland sowie die Faktoren, welche zu einer optimalen Akzeptanz durch die Nutzer führen. Im Bereich Medienökonomie wird ein vertikal intermediäres Mediennetzwerk zur...
Persistent link: https://www.econbiz.de/10012401483
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The dynamics of online purchase visits : inertia or switching?
Zhang, Zelin; Wang, Xia; Popkowski Leszczyc, Peter T. L.; … - In: Frontiers of business research in China : selected … 10 (2016) 1, pp. 1-18
Persistent link: https://www.econbiz.de/10011581846
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The role of the internet as a tool to search for tourist information
Dominguez Vila, Trinidad; Araújo Vila, Noelia; Alén … - In: Journal of global information management : an official … 26 (2018) 1, pp. 58-84
Persistent link: https://www.econbiz.de/10011809669
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How to use multichannel behavior to predict online conversions : behavior patterns across online channels inform strategies for turning users into paying customers
Klapdor, Sebastian; Anderl, Eva; Schumann, Jan Hendrik; … - In: Journal of advertising research 55 (2015) 4, pp. 433-442
Persistent link: https://www.econbiz.de/10011429169
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Handbook of research on effective advertising strategies in the social media age
Taşkıran, Nurdan Öncel (ed.); Yilmaz, Recep (ed.) - 2015
"This book focuses on the radically evolving field of advertising within the new media environment by covering new strategies, structural transformation of media, and changing advertising ethics"--Provided by publisher.
Persistent link: https://www.econbiz.de/10010532153
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Guerrilla marketing's effects on Gen Y's word-of-mouth intention : a mediation of credibility
Tam Duc Dinh; Mai Ngoc Khuong - In: Asia Pacific journal of marketing and logistics 28 (2016) 1, pp. 4-22
Persistent link: https://www.econbiz.de/10011529157
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Toward a model to enhance synergy of out-of-home advertising media integration strategies
Roux, Amarentia Thérèse; Van der Waldt, De la Rey - In: Journal of promotion management : JPM 22 (2016) 3, pp. 386-402
Persistent link: https://www.econbiz.de/10011532981
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Advertising strategies for brand image repair : the effectiveness of advertising alliances
Maehle, Natalia; Supphellen, Magne - In: Journal of marketing communications 21 (2015) 6, pp. 450-462
Persistent link: https://www.econbiz.de/10011518852
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Are they being authentic? : the effects of self-disclosure and message sidedness on sponsored post effectiveness
Lee, Susanna S.; Johnson, Benjamin K. - In: International journal of advertising : the review of … 41 (2022) 1, pp. 30-53
Persistent link: https://www.econbiz.de/10013167380