//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The impact of advertising in t...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
USA
32,670
United States
31,075
Advertising
4,406
Theory
4,350
Theorie
4,342
Werbung
3,331
Consumer behaviour
2,444
Schätzung
2,297
Estimation
2,296
Konsumentenverhalten
2,275
Werbewirkung
1,849
Advertising effects
1,846
Wirkungsanalyse
1,517
Impact assessment
1,513
Internet marketing
1,035
Online-Marketing
1,029
Börsenkurs
1,020
Share price
1,020
Geldpolitik
1,002
China
993
Monetary policy
993
United Kingdom
961
Financial crisis
900
Finanzkrise
899
Konjunktur
868
Business cycle
867
Innovation
866
Welt
857
World
857
Großbritannien
795
EU countries
793
EU-Staaten
793
Vergleich
730
Comparison
728
Volatility
717
Volatilität
715
Schock
672
Shock
672
Germany
661
Risk
635
more ...
less ...
Online availability
All
Undetermined
Free
58,223
Type of publication
All
Article
26,511
Book / Working Paper
11,135
Journal
53
Other
1
Type of publication (narrower categories)
All
Article in journal
21,661
Aufsatz in Zeitschrift
21,661
Arbeitspapier
6,828
Working Paper
6,828
Graue Literatur
6,824
Non-commercial literature
6,824
research-article
1,454
Aufsatz im Buch
1,260
Book section
1,260
Aufsatzsammlung
349
Conference paper
311
Konferenzbeitrag
311
review-article
301
Collection of articles of several authors
207
Sammelwerk
207
Hochschulschrift
204
review
177
Case study
129
Fallstudie
129
Konferenzschrift
127
case-report
123
conceptual-paper
118
non-article
113
Amtsdruckschrift
96
Government document
96
Thesis
60
Systematic review
59
Übersichtsarbeit
59
viewpoint
56
Festschrift
29
Bibliografie
28
Lehrbuch
27
technical-paper
27
Bibliografie enthalten
21
Bibliography included
21
Biografie
19
Conference proceedings
19
Fallstudiensammlung
18
Interview
16
Handbook
14
more ...
less ...
Language
All
English
35,840
Undetermined
1,315
German
519
French
18
Spanish
17
Portuguese
3
Author
All
Gupta, Rangan
103
Bahmani-Oskooee, Mohsen
54
Autor, David H.
45
Finkelstein, Amy
38
Kerr, William R.
37
Violante, Giovanni L.
37
Acharya, Viral V.
36
Bloom, Nicholas
36
Kilian, Lutz
36
Neumark, David
36
Nieuwerburgh, Stijn van
36
Acemoglu, Daron
35
Glaeser, Edward L.
35
Zenou, Yves
35
Akcigit, Ufuk
34
Currie, Janet M.
34
Gorodnichenko, Yuriy
34
List, John A.
34
Dave, Dhaval
33
Gruber, Jonathan
33
Mitchell, Olivia S.
33
Haltiwanger, John C.
32
Stulz, René M.
32
Bordo, Michael D.
31
Massa, Massimo
31
Van Reenen, John
31
Hanson, Gordon H.
30
Redding, Stephen
30
Rossi-Hansberg, Esteban
30
Eisend, Martin
29
Patacchini, Eleonora
29
Peri, Giovanni
29
Wohar, Mark E.
29
Apergēs, Nikolaos
28
Cutler, David M.
28
Link, Albert N.
28
Septianto, Felix
28
Seru, Amit
28
Choi, James J.
27
Gordon, Robert J.
27
more ...
less ...
Institution
All
National Bureau of Economic Research
1,159
IGI Global
353
World Trade Organization
148
Edward Elgar Publishing
139
OECD
123
Springer Fachmedien Wiesbaden
75
World Bank
71
C.E.P.R. Discussion Papers
40
NetLibrary, Inc
27
International Energy Agency
17
Centre for Economic Policy Research
16
Organisation for Economic Co-operation and Development
14
Springer International Publishing
14
Peter Lang GmbH
13
United States
13
Economics Department, Organisation de Coopération et de Développement Économiques (OCDE)
12
Directorate for Education, Organisation de Coopération et de Développement Économiques (OCDE)
9
Information Resources Management Association
8
Springer-Verlag GmbH
7
Mathematica Policy Research
6
Bank of the United States (1816-1836)
5
National Research Council <USA> / Division of Behavioral and Social Sciences and Education
5
Nomos Verlagsgesellschaft
5
World Bank / Financial Sector Development Dept
5
World Bank / Policy Research Dept / Finance and Private Sector Development Division
5
Internationaler Währungsfonds / Monetary and Capital Markets Department
4
National Academies of Sciences, Engineering, and Medicine
4
National Academies of Sciences, Engineering, and Medicine / Division of Behavioral and Social Sciences and Education
4
National Research Council <USA> / Committee on National Statistics
4
Springer Gabler <Firma>
4
United States / Congress / House
4
World Bank Group
4
Bank of the United States (Pennsylvania : 1836-1841)
3
Center for China and Globalization
3
International Finance Corporation
3
Kassel University Press GmbH
3
Mohr Siebeck GmbH & Co. KG
3
National Association for Business Economics
3
Springer Malaysia Representative Office
3
Taylor and Francis
3
more ...
less ...
Published in...
All
Working paper / National Bureau of Economic Research, Inc.
3,052
Discussion paper / Centre for Economic Policy Research
1,772
NBER working paper series
1,153
The review of financial studies
582
SpringerLink / Bücher
451
Discussion papers / CEPR
361
Social Science & Medicine
322
Journal of financial and quantitative analysis : JFQA
271
American economic journal : a journal of the American Economic Association
266
Journal of business research : JBR
257
The American economic review
256
The review of economics and statistics
233
European Journal of Marketing
209
Energy economics
206
Academy of Management journal : AMJ
204
European journal of operational research : EJOR
201
International journal of advertising : the review of marketing communications
199
Applied economics
186
Journal of Consumer Marketing
169
Journal of advertising
167
Springer eBook Collection
161
The quarterly journal of economics
160
American economic journal
159
Journal of advertising research
159
Edward Elgar E-Book Archive
155
Managerial Finance
150
International journal of production research
138
American economic review
137
Finance research letters
135
Applied economics letters
132
Journal of human resources : JHR
128
Economic modelling
124
Economics letters
120
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
119
The B.E. journal of economic analysis & policy
118
Journal of marketing communications
116
World Bank E-Library Archive
116
International Marketing Review
113
The journal of finance : the journal of the American Finance Association
112
Journal of political economy
109
more ...
less ...
Source
All
ECONIS (ZBW)
33,977
Other ZBW resources
2,384
RePEc
1,314
USB Cologne (EcoSocSci)
18
OLC EcoSci
4
BASE
3
Showing
1
-
10
of
37,700
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The air war vs. the ground game : an analysis of multichannel marketing in U.S. presidential elections
Zhang, Lingling
;
Chung, Doug J.
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
5
,
pp. 872-892
Persistent link: https://www.econbiz.de/10012305112
Saved in:
2
How does
advertising
depend on competition? : evidence from U.S. brewing
Chandra, Ambarish
;
Weinberg, Matthew
- In:
Management science : journal of the Institute for …
64
(
2018
)
11
,
pp. 5132-5148
Persistent link: https://www.econbiz.de/10011947140
Saved in:
3
U.S. demand for tobacco products in a system framework
Zheng, Yuqing
;
Zhen, Chen
;
Dench, Daniel
;
Nonnemaker, …
- In:
Health economics
26
(
2017
)
8
,
pp. 1067-1086
Persistent link: https://www.econbiz.de/10011816070
Saved in:
4
Are online and offline
advertising
substitutes or complements? : evidence from U.S. food industries
He, Xi
;
Lopez, Rigoberto A.
;
Liu, Yizao
- In:
Journal of agricultural & food industrial organization
15
(
2017
)
2
,
pp. 1-10
Persistent link: https://www.econbiz.de/10011863319
Saved in:
5
Diplomatic relations and tourism
advertising
effectiveness : U.S. travel interest to Cuba
Fullerton, Jami A.
;
Kendrick, Alice
;
Broyles, Sheri J.
- In:
Journal of marketing communications
25
(
2019
)
3
,
pp. 328-342
Persistent link: https://www.econbiz.de/10012203304
Saved in:
6
Has
advertising
lost its meaning? : views of UK and US millennials : review
Laurie, Sally
;
Mortimer, Kathleen
;
Beard, Fred K.
- In:
Journal of promotion management : innovations in …
25
(
2019
)
6
,
pp. 765-782
Persistent link: https://www.econbiz.de/10012179064
Saved in:
7
Does humour travel? :
advertising
practices and audience effects in the United States and People's Republic of China
Gregory, Gary D.
;
Crawford, Heather J.
;
Lu, Lu
;
Ngo, …
- In:
International journal of advertising : the review of …
38
(
2019
)
7
,
pp. 957-978
Persistent link: https://www.econbiz.de/10012200362
Saved in:
8
Brand
advertising
in an access-ownership world : how marketing channels impact message persuasiveness
Harding, Lora Mitchell
;
Schenkel, Mark T.
- In:
Journal of marketing channels : ... distribution …
24
(
2017
)
1/2
,
pp. 51-72
Persistent link: https://www.econbiz.de/10011749105
Saved in:
9
Evolution of corporate social responsibility : a content analysis of United States magazine
advertising
, 1980-2009
Lee, Jaejin
;
Rim, Hyejoon
- In:
Journal of promotion management : JPM
24
(
2018
)
4
,
pp. 555-577
Persistent link: https://www.econbiz.de/10011979115
Saved in:
10
Information, the introduction of Roths, and IRA participation
Hrung, Warren B.
(
contributor
)
- In:
Contributions to economic analysis & policy
3
(
2004
)
1
Persistent link: https://www.econbiz.de/10002117531
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->