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Accounting for risk in the traditional RFM approach
Singh, Shweta; Singh, Sumit - In: Management research review 39 (2016) 2, pp. 215-234
Persistent link: https://www.econbiz.de/10011543158
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Calling customers to take action : the impact of incentive and customer characteristics on direct mailing effectiveness
Vafainia, Saeid; Breugelmans, Els; Bijmolt, Tammo H. A. - In: Journal of interactive marketing : a quarterly … 45 (2019), pp. 62-80
Persistent link: https://www.econbiz.de/10011997998
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The effects of channel experiences and direct marketing on customer retention in multichannel settings
Chang, Chun-Wei; Zhang, Jonathan Z. - In: Journal of interactive marketing : a quarterly … 36 (2016), pp. 70-90
Persistent link: https://www.econbiz.de/10011615980
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Exploring risks, advantages and interpersonal trust in buyer-salesperson relationships in direct selling in a non-western country
Poon, Patrick; Albaum, Gerald S.; Yin, Cheng-Yue - In: International journal of retail & distribution management 45 (2017) 3, pp. 328-342
Persistent link: https://www.econbiz.de/10011640130
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Consumer trust in internet marketing and direct selling in China
Poon, Patrick; Albaum, Gerald S. - In: Journal of relationship marketing : innovations and … 18 (2019) 3, pp. 216-232
Persistent link: https://www.econbiz.de/10012181027
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Imbalanced customer classification for bank direct marketing
Marinakos, Georgios; Daskalaki, Sophia - In: Journal of marketing analytics : JMA 5 (2017) 1, pp. 14-30
Persistent link: https://www.econbiz.de/10011748012
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A data mining framework for targeted category promotions
Reutterer, Thomas; Hornik, Kurt; March, Nicolas; … - In: Journal of business economics : JBE 87 (2017) 3, pp. 337-358
Persistent link: https://www.econbiz.de/10011707346
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Digital channels for building collaborative consumption communities
Garrett, Alex; Straker, Karla; Wrigley, Cara - In: Journal of research in interactive marketing : … 11 (2017) 2, pp. 160-184
Persistent link: https://www.econbiz.de/10011760766
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Customer value anticipation, product innovativeness, and customer lifetime value : the moderating role of advertising strategy
Zhang, Hao; Liang, Xiaoning; Wang, Shiquan - In: Journal of business research : JBR 69 (2016) 9, pp. 3725-3730
Persistent link: https://www.econbiz.de/10011515246
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The relative influence of economic and relational direct marketing communications on buying behavior in business-to-business markets
Kim, Kihyun Hannah; Kumar, V. - In: Journal of marketing research : JMR 55 (2018) 1, pp. 48-68
Persistent link: https://www.econbiz.de/10011819643