Narrow search
Showing 1 - 10 of 1,753
Cover Image
Qualitative research in marketing : what can academics do better?
Crick, James M. - In: Journal of strategic marketing 29 (2021) 5, pp. 390-429
Persistent link: https://www.econbiz.de/10012588437
Cover Image
Brand meaning in higher education : leaving the shallows via deep metaphors
Wilson, Elizabeth J.; Elliot, Esi A. - In: Journal of business research : JBR 69 (2016) 8, pp. 3058-3068
Persistent link: https://www.econbiz.de/10011507915
Cover Image
Editorial: qualitative research in business marketing management
Lindgreen, Adam; Di Benedetto, C. Anthony; Thornton, … - In: Industrial marketing management : the international … 98 (2021), pp. A1-A9
Persistent link: https://www.econbiz.de/10013206341
Cover Image
Reviewing the marketing theory adoption journey for studies using QCA as a methodological approach : insights, gaps and agenda for future research
De Villiers, Rouxelle; Tipgomut, Pornchanoke - In: Australasian marketing journal 26 (2018) 4, pp. 317-337
Persistent link: https://www.econbiz.de/10011965433
Cover Image
Handbook of qualitative research methods in marketing
Belk, Russell W. (contributor) - 2006
The Handbook of Qualitative Research Methods in Marketing offers both basic and advanced treatments intended to serve academics, students, and marketing research professionals. The 42 chapters begin with a history of qualitative methods in marketing by Sidney Levy and continue with detailed...
Persistent link: https://www.econbiz.de/10011851553
Cover Image
Perception of advertisements with celebrity endorsement among mature consumers
Chan, Kara; Fan, Fei - In: Journal of marketing communications 28 (2022) 2, pp. 115-131
Persistent link: https://www.econbiz.de/10012872747
Cover Image
Lessons learned : challenges when conducting interview-based research in auditing and methods of coping
Dogson, Mary Kate; Trotman, Andrew J. - In: Auditing : a journal of practice & theory 41 (2022) 1, pp. 101-113
Persistent link: https://www.econbiz.de/10013190481
Cover Image
The voice of informal entrepreneurs : resources and capabilities perspective
Khan, Eijaz Ahmed - In: Journal of developmental entrepreneurship : JDE ; a … 23 (2018) 3, pp. 1-19
Persistent link: https://www.econbiz.de/10011966703
Cover Image
Qualitative evidence for a behavioral extension of the Expectancy Valence theory : the Netflix-Twitter-Yakult case
Varma, Ashish - In: Theoretical economics letters 8 (2018) 15, pp. 3457-3469
Persistent link: https://www.econbiz.de/10011993005
Cover Image
Transformative Learning : Autoethnographies of Qualitative Research
Soelberg, Frode (ed.); Browning, Larry D. (ed.);  … - 2023
1. Transformative Learning -- Part I. Heuristics -- 2. Mining for Outliers in Qualitative Research to Develop Interviewing Strategies -- 3. Researching the Market Violence of Counterfeit Medicines: Insights from Qualitative Camp -- 4. Studying Processes in Organizations Lessons Learned from...
Persistent link: https://www.econbiz.de/10014250247