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Genetically modified crops' environmental impact and trust in eco-labels
Kwak, Lynn; Yoon, Sang Won; Kim, Younjun - In: Australasian marketing journal 28 (2020) 4, pp. 361-373
Persistent link: https://www.econbiz.de/10012429499
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Vertrauen durch Reputation : Grundmodell und empirische Befunde im E-Commerce
Einwiller, Sabine; Herrmann, Andreas; Ingenhoff, Diana - In: Marketing : ZFP ; journal of research and management 27 (2005) 1, pp. 24-40
Persistent link: https://www.econbiz.de/10002571178
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Influencer marketing : an instrument to proliferation of the digital occurrence
Sharma, Bhuvanesh Kumar; Bhatt, Vimal Kamleshkumar; … - In: International journal of enterprise network management … 12 (2021) 4, pp. 340-357
Persistent link: https://www.econbiz.de/10012797760
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Investigating the impact of digital media advertising content on accepting or rejecting the message mediated by advertising value and modifier of brand trust and marketing innovati...
Janmohammadi, Mahshid - In: International journal of electronic marketing and … 13 (2022) 2, pp. 206-223
Persistent link: https://www.econbiz.de/10013255655
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Effect of community relationship management, relationship marketing orientation, customer engagement, and brand trust on brand loyalty : the case of a commercial bank in Thailand
Jedsada Wongsansukcharoen - In: Journal of retailing and consumer services 64 (2022), pp. 1-10
Persistent link: https://www.econbiz.de/10013209572
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The dual-process model of similarity in cause-related marketing : how taxonomic versus thematic partnerships reduce skepticism and increase purchase willingness
Mendini, Monica; Peter, Paula C.; Gibbert, Michael - In: Journal of business research : JBR 91 (2018), pp. 195-204
Persistent link: https://www.econbiz.de/10011902927
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To trust or not to trust? : consumer responses to cause-related marketing
Iscioglu, Tutku Eker; Borak, Eser - In: Journal of international food & agribusiness marketing 32 (2020) 2, pp. 97-122
Persistent link: https://www.econbiz.de/10012259218
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Enhancing customers' positive responses : applying sensory marketing to the hotel website
Lee, Seonjeong; Jeong, Miyoung; Oh, Haemoon - In: Journal of global scholars of marketing science : … 28 (2018) 1, pp. 68-85
Persistent link: https://www.econbiz.de/10011879719
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In brands we trust? : a multicategory, multicountry investigation of sensitivity of consumers’ trust in brands to marketing-mix activities
Rajavi, Koushyar; Kushwaha, Tarun; Steenkamp, … - In: Journal of consumer research : JCR ; an … 46 (2019) 4, pp. 651-670
Persistent link: https://www.econbiz.de/10012120935
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How can perceived consistency in marketing communications influence customer-brand relationship outcomes?
Šerić, Maja; Ozretić Došen, Đurđana; Škare, Vatroslav - In: European management journal 38 (2020) 2, pp. 335-343
Persistent link: https://www.econbiz.de/10012211873