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Consumer Sense Making of Political Front Group Messages
Haley, Eric John - In: Journal of current issues and research in advertising 41 (2020) 2, pp. 160-170
Persistent link: https://www.econbiz.de/10012245043
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Brand manager sensemaking : cognitive frames in the digital media environment
Milfeld, Tyler; Haley, Eric John - In: Journal of current issues and research in advertising 43 (2022) 1, pp. 26-46
Persistent link: https://www.econbiz.de/10012821764
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A fresh start for stigmatized groups : the effect of cultural identity mindset framing in brand advertising
Milfeld, Tyler; Haley, Eric John; Flint, Daniel J. - In: Journal of advertising 50 (2021) 5, pp. 603-621
Persistent link: https://www.econbiz.de/10012802332
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What do we know about political advertising? : not much! : political persuasion knowledge and advertising skepticism in the United States
Nelson, Michelle R.; Ham, Chang-Dae; Haley, Eric John - In: Journal of current issues and research in advertising 42 (2021) 4, pp. 329-353
Persistent link: https://www.econbiz.de/10012695155
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How pro-social purpose agencies define themselves and their value : an emerging business model in the advertising-agency world
LaVoi, Samantha; Haley, Eric John - In: Journal of current issues and research in advertising 42 (2021) 4, pp. 372-390
Persistent link: https://www.econbiz.de/10012695162
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Achieving strategic digital integration : views from experienced New York City advertising agency professionals
Childers, Courntey Carpenter; Haley, Eric John; … - In: Journal of current issues and research in advertising 39 (2018) 3, pp. 244-265
Persistent link: https://www.econbiz.de/10012243071
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How do generational differences drive response to social-issue ads? : the effect of value orientations across generations in the U.S.
Lee, Yoon-Joo; Haley, Eric John - In: Journal of advertising research 60 (2020) 3, pp. 271-289
Persistent link: https://www.econbiz.de/10012301360
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What you think you know : the effects of prior financial education and readability on financial disclosure processing
Lee, Taejun; Yun, Tai Woong; Haley, Eric John - In: The journal of behavioral finance : a publication of … 18 (2017) 2, pp. 125-142
Persistent link: https://www.econbiz.de/10012008680
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Role of variability in cultural dimensions across generations in the context of CSR advertising in an East Asian market
Lee, Yoon-Joo; Haley, Eric John - In: International journal of advertising : the review of … 38 (2019) 1, pp. 116-138
Persistent link: https://www.econbiz.de/10012200209
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Optimistic bias, advertising skepticism, and consumer intentions for seeking information about the health risks of prescription medicine
Park, Jin Seong; Ahn, Ho-Young Anthony; Haley, Eric John - In: Health marketing quarterly 34 (2017) 2, pp. 81-96
Persistent link: https://www.econbiz.de/10011706876