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Wie die Marke zur Zielgruppe kommt : Optimale Kundenansprache mit Semiometrie
Petras, Andre (contributor); Bazil, Vazrik (contributor) - 2008
Werteorientierung -- Messung von Wertehaltungen mit dem Semiometrie-Modell -- Charakterisierung der semiometrischen Wertefelder -- Der strategische Einsatz von Sprache -- Zielgruppenorientierte Markenführung -- Zusammenfassung.
Persistent link: https://www.econbiz.de/10013516848
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Customer engagement model and consumer behaviour within omnichannel retailing
Theocharis, Dimitrios; Tsekouropoulos, Georgios - In: International journal of technology marketing : IJTMkt 16 (2022) 1/2, pp. 131-144
Persistent link: https://www.econbiz.de/10013258250
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Effects of seamless omnichannel experience on customer behavioural outcomes
Singh, Tanya; Pandey, Shivendra Kumar - In: International journal of electronic marketing and … 15 (2024) 5, pp. 621-638
Persistent link: https://www.econbiz.de/10015064027
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Exploring cultural influences on mobile marketing acceptance
Pierce, Meghan; Jiang, Pingjun - In: International journal of internet marketing and … 15 (2021) 1, pp. 1-28
Persistent link: https://www.econbiz.de/10012512679
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The examination of cultural values and social media usages in China
Xiao, Ge; Lee, HyeRyeon; Tessema, Kedir; Wang, Shaokang - In: Review of marketing science 19 (2021) 1, pp. 101-120
Persistent link: https://www.econbiz.de/10012656909
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Exploring the drivers of energetic seniors' social reengagement intention : evidence from China's Pearl River Delta region
Wei, Chiou-Fong; Yu, Jing; Ding, Gwo-Hau; Wei, Kai-Ting - In: Journal of social marketing : JSOCM 12 (2022) 2, pp. 275-291
Persistent link: https://www.econbiz.de/10013274600
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How a "China-made" label influences Chinese youth's product evaluation : the priming effect of patriotic and nationalistic news
Yu, Anqi; Yu, Shubin; Liu, Huaming - In: Journal of retailing and consumer services 66 (2022), pp. 1-10
Persistent link: https://www.econbiz.de/10013209639
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Do all Chinese employees have the same cultural values? : an exploratory investigation on differences in Chinese cultural values among state-, privately-, and US-owned firms
Kim, Kitae; Yoon, Kwon; Cho, Bongsoon; Li, Longzhen; … - In: Personnel review : a professional journal reporting new … 45 (2016) 5, pp. 827-849
Persistent link: https://www.econbiz.de/10011589909
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Environmental knowledge and consumers' intentions to visit green hotels : the mediating role of consumption values
Wang, Shanyong; Wang, Jing; Wang, Yu; Yan, Jing; Li, Jun - In: Journal of travel and tourism marketing 35 (2018) 9, pp. 1261-1271
Persistent link: https://www.econbiz.de/10011942100
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Personal value vs. luxury value : what are Chinese luxury consumers shopping for when buying luxury fashion goods?
Zhang, Lini; Zhao, Haidong - In: Journal of retailing and consumer services 51 (2019), pp. 62-71
Persistent link: https://www.econbiz.de/10012114990