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Understanding and Profiting from Intellectual Property in International Business : Strategies Across Borders
Yang, Deli - 2021 - 3rd ed. 2021.
Chapter 1. Understanding and Benefiting from Intellectual Property in International Business: A Beginning -- Part I: Intellectual Property Fundamentals -- Chapter 2. Intellectual Property Theories -- Chapter 3. Intellectual Property Systems -- Part II: Intellectual Property Environments --...
Persistent link: https://www.econbiz.de/10012508391
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Feeling that in-group feeling at a sponsored sporting event : links to memory and future attendance
Cornwell, T. Bettina; Jahn, Steffen; Xie, Hu; Suh, Wang Suk - In: Journal of sport management : the official journal of … 32 (2018) 5, pp. 426-437
Persistent link: https://www.econbiz.de/10011934510
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Intellectual Property Rights in China
Devonshire-Ellis, Chris - 2011
Importance of IPR in China -- Historical Development -- Recent Trends in China’s IPR Policy -- IPR Laws in China … -- Licensing -- Preparing for Trade Fairs -- IPR Protection -- IPR Enforcement in China -- Civil and Criminal IPR Laws …This Guide is a detailed overview of all aspects of IPR and protection in China. Produced in association with AWS, the …
Persistent link: https://www.econbiz.de/10013522913
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Measuring ambush-marketing and sponsorship effects : a football consumer response approach
Chanavat, Nicolas; Martinent, Guillaume - In: Journal of strategic marketing 29 (2021) 2, pp. 158-180
Persistent link: https://www.econbiz.de/10012484045
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The effects of sponsorship on the promotion of sports events
Nuseir, Mohammed T. - In: International journal of business innovation and … 22 (2020) 2, pp. 191-207
Persistent link: https://www.econbiz.de/10012250900
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Marketing investments in sport venue naming rights and the market value of the firm
Goldberg, David M.; Deane, Jason K.; Rakes, Terry R.; … - In: International journal of sport management and marketing … 19 (2019) 3/4, pp. 233-252
Persistent link: https://www.econbiz.de/10012059517
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Drivers of brand image improvement in sports-event sponsorship
Grohs, Reinhard - In: International journal of advertising : the quarterly … 35 (2016) 3, pp. 391-420
Persistent link: https://www.econbiz.de/10011567052
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When ambush marketing is beneficial to sponsorship awareness : creating sponsor distinctiveness using exclusivity and brand juxtaposition
Weeks, Clinton S.; O'Connor, Peter; Martin, Brett A. S. - In: Journal of marketing management : MM 33 (2017) 15/16, pp. 1256-1280
Persistent link: https://www.econbiz.de/10011850369
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Brand image transfer from team to sponsor : how effective is it to sponsor a football team with little success?
Santos, Manuel Alonso dos; Moreno, Ferran Calabuig; … - In: International journal of sport management and marketing … 19 (2019) 5/6, pp. 371-388
Persistent link: https://www.econbiz.de/10012168852
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Bowling for dollars : title sponsorship of college football bowls
Fizel, John L.; McNeil, Chris R. - In: Journal of sports economics 18 (2017) 2, pp. 162-181
Persistent link: https://www.econbiz.de/10011636920