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Understanding donor preferences to optimise charity marketing and communications
Ferguson, Kimberley - In: International journal of market research 64 (2022) 1, pp. 3-12
Persistent link: https://www.econbiz.de/10012794292
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The effect of effectiveness : donor response to aid effectiveness in a direct mail fundraising experiment
Karlan, Dean; Wood, Daniel H. - 2014
Persistent link: https://www.econbiz.de/10010356802
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The effect of effectiveness : donor response to aid effectiveness in a direct mail fundraising experiment
Karlan, Dean; Wood, Daniel H. - 2014
Persistent link: https://www.econbiz.de/10010367915
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The effect of effectiveness: donor response to aid effectiveness in a direct mail fundraising experiment
Karlan, Dean; Wood, Daniel H. - In: Journal of behavioral and experimental economics 66 (2017), pp. 1-8
Persistent link: https://www.econbiz.de/10011876830
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Do sympathy biases induce charitable giving? The effects of advertising content
Sudhir, K.; Roy, Subroto; Cherian, Mathew - In: Marketing science : the marketing journal of the … 35 (2016) 6, pp. 849-869
Persistent link: https://www.econbiz.de/10011617432
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Green intellectual capital and competitive advantage : the moderating role of corporate philanthropy during COVID-19
Naseem, Muhammad Akram; Battisti, Enrico; Salvi, Antonio; … - In: Journal of intellectual capital 25 (2024) 1, pp. 92-118
Persistent link: https://www.econbiz.de/10014506839
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Price optimization : how to win a strategic whole
Yang, Amoy X. - In: Journal of marketing analytics : JMA 3 (2015) 4, pp. 234-243
Persistent link: https://www.econbiz.de/10011436496
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Privacy and marketing externalities : evidence from do not call
Goh, Khim Yong; Hui, Kai-Lung; Png, Ivan - In: Management science : journal of the Institute for … 61 (2015) 12, pp. 2982-3000
Persistent link: https://www.econbiz.de/10011413510
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The congruent and comparative impacts of weather on consumer reviews : evidence from an online forum and experiment
Ma, Judy; Huang, Dongling; Wang, Yu - In: International journal of internet marketing and … 15 (2021) 1, pp. 54-83
Persistent link: https://www.econbiz.de/10012512690
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What drives a donor? : a machine learning-based approach for predicting responses of nonprofit direct marketing campaigns
Cacciarelli, Davide; Boresta, Marco - In: Journal of philanthropy and marketing 27 (2022) 2, pp. 1-10
Persistent link: https://www.econbiz.de/10013272113