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Wettlauf um die Frauen : Der Bankkunde der Zukunft ist weiblich
Muthers, Helmut (contributor) - 2009
25 Jahren Frauenfinanzberatung -- “ Die selbst.bewusste Frau!„ – So gewinnen Sie die Zielgruppe der Zukunft! -- swiss eva … Entscheidungen über die Gesamtkaufkraft in Deutschland. Damit sind Kundinnen längst die Wirtschaftsmacht. Doch die weitaus meisten … Beschäftigung mit Frauen ist und beschreiben die Besonderheiten bei der Ansprache dieser sensiblen Zielgruppe. Umsetzungsbeispiele …
Persistent link: https://www.econbiz.de/10014014886
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A content analysis of television food advertising to children : comparing low and general-nutrition food
Kim, Hyuksoo; Lee, Doohwang; Hong, Yangsun; Ahn, Jungsun; … - In: International journal of consumer studies 40 (2016) 2, pp. 201-210
Persistent link: https://www.econbiz.de/10011488480
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Pre-school children and marketing communications
Preston, Christopher - In: International journal of consumer studies 40 (2016) 5, pp. 618-623
Persistent link: https://www.econbiz.de/10011620158
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Gender-based behavioural segmenting of the cellphone youth market
Haverila, Matti J.; Haverila, Kai C.; McLaughlin, Caitlin - In: International journal of business excellence : IJBEX 23 (2021) 1, pp. 93-112
Persistent link: https://www.econbiz.de/10012506633
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"What brand do you eat?" : the influence of food brands within children’s peer groups
Hemar-Nicolas, Valérie; Gollety, Mathilde; Damay, Coralie - In: Young consumers : insight and ideas for responsible … 16 (2015) 3, pp. 316-331
Persistent link: https://www.econbiz.de/10011443559
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Visual perceptions of snack packages among preschool children
Nelson, Michelle R.; Duff, Brittany R. L.; Ahn, Regina - In: Young consumers : insight and ideas for responsible … 16 (2015) 4, pp. 385-406
Persistent link: https://www.econbiz.de/10011522148
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Impact of nature of advergames on brand recall and brand attitude among young Indian gamers : moderating roles of game-product congruence and persuasion knowledge
Vashisht, Devika; Sreejesh, S. - In: Young consumers : insight and ideas for responsible … 16 (2015) 4, pp. 454-467
Persistent link: https://www.econbiz.de/10011522157
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How children make purchase decisions : behaviour of the cued processors
Mau, Gunnar; Schuhen, Michael; Steinmann, Sascha; … - In: Young consumers : insight and ideas for responsible … 17 (2016) 2, pp. 111-126
Persistent link: https://www.econbiz.de/10011522190
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Video games and young children's evolving sense of identity : a qualitative study
Bassiouni, Dina H.; Hackley, Christopher E. - In: Young consumers : insight and ideas for responsible … 17 (2016) 2, pp. 127-142
Persistent link: https://www.econbiz.de/10011522194
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Teenagers' moral advertising literacy in an influencer marketing context
Sweeney, Emma; Lawlor, Margaret-Anne; Brady, Mairead - In: International journal of advertising : the review of … 41 (2022) 1, pp. 54-77
Persistent link: https://www.econbiz.de/10013167383