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This book shows stationary retail a way to reinvent itself after Corona, in order to be able to survive against the strong competition of online retail. The focus is on the central issues that will shape the retail of the future. For example, brick-and-mortar retail in particular must now work...
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Vom stationären Einzelhandel zum Intelligent Retail -- Bedrohungen des stationären Handels -- Intelligent Retail -- Beispiele für stationären Einzelhandel der Zukunft -- Risiken für Intelligent Retail.
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Betriebswirtschaftslehre mit den Schwerpunkten Handel und Marketing. Führungskräfte aus den Bereichen Handel und Marketing erhalten einen … umfassenden Überblick. Prof. Dr. Dirk Möhlenbruch ist Professor für Betriebswirtschaftslehre, Marketing und Handel an der Martin …
Persistent link: https://www.econbiz.de/10013510340
The economic analysis of the digital economy has been a rapidly developing research area for more than a decade. Through authoritative examination by leading scholars, this handbook takes a closer look at particular industries, business practices, and policy issues associated with the digital...
Persistent link: https://www.econbiz.de/10012669703
This two volume encyclopedia covers the e-technologies field. It includes contributions highlighting current concepts, trends, challenges, applications, and dot.com experiences in the field of e-commerce, e-government, and mobile commerce. With over 200 contributions from more than 300 experts...
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Marketing, and Advertising -- Chapter 9. Social Enterprise and Other Social Commerce Topics -- Chapter 10. Marketing and …
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Throughout the book, theoretical foundations necessary for understanding Electronic Commerce (EC) are presented, ranging from consumer behavior to the economic theory of competition. Furthermore, this book presents the most current topics relating to EC as described by a diversified team of...
Persistent link: https://www.econbiz.de/10012402021
Business Strategy -- 16. Digital Transformation and Digital Organization -- 17. Digital Marketing and Electronic Commerce -- 18 … context of digital business. Special chapters explore the implications of strategy for digital marketing and digital …
Persistent link: https://www.econbiz.de/10014546921