Hower, Ralph M. - 1949 - 2. Aufl., 2., Rev. ed. Reprint 2014
, INC. -- ORIGIN OF THE ADVERTISING AGENCY AND DEVELOPMENT T O 1869 -- FOUNDING OF Ν. W. AYER & SON, 1869-1876 -- BEGINNING … OF AYER DEVELOPMENT -- THE AGENCY'S CLIENTS -- BASIS OF AYER RELATIONS WITH CLIENTS -- THE PLANNING OF ADVERTISING … ADVERTISERS -- THE AGENCY AND ADVERTISING MEDIA -- RELATIONS BETWEEN N. W. AYER & SON AND OTHER AGENCIES -- DEVELOPMENT OF …
