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Reinquiries in advertising research
Eisend, Martin; Franke, George R.; Leigh, James H. - In: Journal of advertising : official publication of the … 45 (2016) 1, pp. 1-3
Persistent link: https://www.econbiz.de/10011453831
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"Someone should do something" : replication and an agenda for collective action
Kerr, Gayle; Schultz, Don E.; Lings, Ian - In: Journal of advertising : official publication of the … 45 (2016) 1, pp. 4-12
Persistent link: https://www.econbiz.de/10011453834
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How researchers respond to replication requests revisited
Abernethy, Avery M.; Keel, Astrid L. - In: Journal of advertising : official publication of the … 45 (2016) 1, pp. 13-18
Persistent link: https://www.econbiz.de/10011453835
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Language choice in advertising for multinational corporations and local firms : a reinquiry focusing on monolinguals
Lin, Ying-Ching; Wang, Kai-Yu - In: Journal of advertising : official publication of the … 45 (2016) 1, pp. 43-52
Persistent link: https://www.econbiz.de/10011453858
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Advertising budgeting : a reinvestigation of the evidence on brand size and spend
Danenberg, Nick; Kennedy, Rachel; Beal, Virginia; … - In: Journal of advertising : official publication of the … 45 (2016) 1, pp. 139-146
Persistent link: https://www.econbiz.de/10011453908
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Do marketing clients really get the advertising they deserve? : the trade-off between strategy and originality in Australian and New Zealand agencies
O'Connor, Huw; Koslow, Scott; Kilgour, Mark; Sasser, … - In: Journal of advertising : official publication of the … 45 (2016) 1, pp. 147-155
Persistent link: https://www.econbiz.de/10011453926
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An empirical analysis of location-based mobile advertising : determinants, success factors, and moderating effects
Kurtz, Oliver Tuna; Wirtz, Bernd W.; Langer, Paul F. - In: Journal of interactive marketing : a quarterly … 54 (2021), pp. 69-85
Persistent link: https://www.econbiz.de/10012592158
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Foreign direct investment and economic growth : a cross-country analysis
Khawar, Mariam (contributor) - In: Global economy journal : GEJ 5 (2005) 3
Persistent link: https://www.econbiz.de/10003281048
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Foreign capital flows and the efficiency of the HDI dimensions
Arcelus, Francisco J. (contributor);  … - In: Global economy journal : GEJ 5 (2005) 3
Persistent link: https://www.econbiz.de/10003281080
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What Have We Learned from the Enterprise Surveys regarding Access to Credit by SMEs?
Kuntchev, Veselin - 2013
Using a unique firm level data set-the Enterprise Surveys-this paper develops a new measure of credit-constrained status for firms using hard data instead of perceptions data. The paper classifies firms into four ordinal categories: Not Credit Constrained, Maybe Credit Constrained, Partially...
Persistent link: https://www.econbiz.de/10011395946