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Segmenting young-adult consumers in East Asia and Central and Eastern Europe : the role of consumer ethnocentrism and decision-making styles
Rašković, Matevž
;
Ding, Zhonghui
;
Hirose, Morikazu
; …
- In:
Journal of business research : JBR
108
(
2020
),
pp. 496-507
Persistent link: https://www.econbiz.de/10012175457
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