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Identifying confirmatory bias in the field : evidence from a poll of experts
Logan, Trevon D.; Sinkey, Michael J. - In: Journal of sports economics 19 (2018) 1, pp. 50-81
Persistent link: https://www.econbiz.de/10011925212
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Akzeptanz mobiler Kundenkartenprogramme bei Konsumenten
Prein, Jan - 2011 - 1. Aufl.
Mobile Marketing gewinnt in der Unternehmenspraxis zunehmend an Bedeutung. Einen interessanten Anwendungsbereich für mobile Dienste stellen Kundenkartenprogramme dar, bei denen sowohl die Kundenkarte und Coupons, als auch die Programmkommunikation auf das Handy übertragen werden können. Jan...
Persistent link: https://www.econbiz.de/10013516138
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Cognition-based and experience-based trust and risk in social commerce in Egypt
Abou-Elgheit, Emad - In: Middle East journal of management : MEJM 6 (2019) 3, pp. 245-276
Persistent link: https://www.econbiz.de/10012111723
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Tracing attitude expressions : an eye-tracking study
Giesen, Roxanne I. van; Fischer, Arnout R. H.; Dijk, … - In: Journal of behavioral decision making 29 (2016) 2/3, pp. 232-244
Persistent link: https://www.econbiz.de/10011521462
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How customer experience management reconciles strategy differences between East and West
Bolton, Ruth N.; Gustafsson, Anders; Tarasi, Crina O.; … - In: Journal of global scholars of marketing science : … 31 (2021) 3, pp. 273-295
Persistent link: https://www.econbiz.de/10012549083
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A definition of habit for socio-economics
Fleetwood, Steve - In: Review of social economy : the journal for the … 79 (2021) 2, pp. 131-165
Persistent link: https://www.econbiz.de/10012516093
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Deciphering the complexity of human behaviour and decision-making : towards developing human friendly organisations
Gavalas, Antonis - In: International journal of management and decision making … 21 (2022) 2, pp. 178-194
Persistent link: https://www.econbiz.de/10013256575
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What drives retailer loyalty? : a meta-analysis of the role of cognitive, affective, and social factors across five decades
Liu-Thompkins, Yuping; Khoshghadam, Leila; Shoushtari, … - In: Journal of retailing 98 (2022) 1, pp. 92-110
Persistent link: https://www.econbiz.de/10013207543
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How to craft humorous advertisements across diverse cultures? : multi-country insights from Brazilian, Chinese and American consumers
Zhu, Ying; Wang, Valerie Lynette; Wang, Yong Jian; Wei, … - In: International journal of consumer studies 46 (2022) 3, pp. 716-730
Persistent link: https://www.econbiz.de/10013176901
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The influence of emotional confidence on brand attitude : using brand belief as mediating variable
Rizvi, Wajid H.; Oney, Emrah - In: Economic research 31 (2018) 1,1, pp. 158-170
Persistent link: https://www.econbiz.de/10012311956