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Praxiswissen Anzeigenverkauf : So gelingt die Kommunikation zwischen Verlag, Agentur und Kunde
Szameitat, Thorsten - 2010
Besonderheiten des Anzeigenverkaufs -- Nicht ohne Fachwissen -- Wirkung von Anzeigen -- Erfolgreiche Mediaplanung -- Zielgruppen und Ansprechpartner -- Verhandlungsführung im Anzeigenverkauf -- Rechtliche Aspekte des Anzeigenverkaufs -- Der Werkzeugkasten.
Persistent link: https://www.econbiz.de/10014424903
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The internet and the market for daily newspapers
George, Lisa M. - In: The B.E. journal of economic analysis & policy 8 (2008) 1, pp. 1-31
Persistent link: https://www.econbiz.de/10009547762
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Tigerblood : newspapers, blogs, and the founding of information technology firms
Greenwood, Brad N.; Gopal, Anand - In: Information systems research : ISR 26 (2015) 4, pp. 812-828
Persistent link: https://www.econbiz.de/10011420843
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Paradoxes of strategic renewal in traditional print-oriented media firms
Horst, Sven-Ove; Moisander, Johanna - In: JMM : the international journal on media management 17 (2015) 3, pp. 157-174
Persistent link: https://www.econbiz.de/10011432582
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Content aggregation by platforms : the case of the news media
Chiou, Lesley; Tucker, Catherine - 2015
Persistent link: https://www.econbiz.de/10011326236
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The tuesday advantage of politicians endorsed by American newspapers
Leon, Fernanda Leite Lopez de - In: The B.E. journal of economic analysis & policy 13 (2013) 2, pp. 865-886
Persistent link: https://www.econbiz.de/10010236641
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Is online newspaper advertising cannibalizing print advertising?
Sridhar, Shrihari; Sriram, S. - In: Quantitative marketing and economics : QME 13 (2015) 4, pp. 283-318
Persistent link: https://www.econbiz.de/10011445828
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Consumers' willingness to share personal data : implications for newspapers' business models
Evens, Tom; Van Damme, Kristin - In: JMM : the international journal on media management 18 (2016) 1, pp. 25-41
Persistent link: https://www.econbiz.de/10011529113
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Sustainable distribution through coopetition strategy
Limoubpratum, Chattharn; Shee, Himanshu K.; Ahsan, Kamrul - In: International journal of logistics : research and … 18 (2015) 5, pp. 424-441
Persistent link: https://www.econbiz.de/10011482336
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Media effects on sustainable food consumption : how newspaper coverage relates to supermarket expenditures
Bellotti, Elisa; Panzone, Luca - In: International journal of consumer studies 40 (2016) 2, pp. 186-200
Persistent link: https://www.econbiz.de/10011488469