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When innovations meet chaos : analyzing the technology development of printers in 1976-2012
Hung, Shih-Chang; Lai, Jiun-Yan - In: Journal of engineering and technology management : JET-M 42 (2016), pp. 31-45
Persistent link: https://www.econbiz.de/10011630572
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The entrepreneur’s go-to-market innovation strategy : towards a decision-analytic framework and a road mapping process to create radically successful businesses driving spectacular...
Gwanyebit Kehbila, Anderson - In: Journal of small business and entrepreneurship : JSBE 33 (2021) 6, pp. 689-716
Persistent link: https://www.econbiz.de/10012623261
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Service Tyre and Tube Division : strategic capabilities for business growth
Chatha, Kamran A. - In: Asian journal of management cases 16 (2019) 1, pp. 51-75
Persistent link: https://www.econbiz.de/10012008017
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The influence of market orientation on innovation strategies
Newman, Alexander; Prajogo, Daniel; Atherton, Andrew - In: Journal of service theory and practice : JSTP 26 (2016) 1, pp. 72-90
Persistent link: https://www.econbiz.de/10011421948
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Building industrial brand equity by leveraging firm capabilities and co-creating value with customers
Zhang, Jing; Jiang, Yanxin; Shabbir, Rizwan; Du, Mingfei - In: Industrial marketing management : the international … 51 (2015), pp. 47-58
Persistent link: https://www.econbiz.de/10011422733
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Managing salespeople strategically when promoting new products : incorporating market orientation into a sales management control framework
Chen, Annie Huiling; Peng, Norman; Hung, Kuang-Peng - In: Industrial marketing management : the international … 51 (2015), pp. 141-149
Persistent link: https://www.econbiz.de/10011422801
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Effects of market, e-marketing, and technology orientations on innovativeness and performance in Turkish health organizations
Mutlu, Hanifi Murat; Sürer, Atilla - In: Health marketing quarterly 32 (2015) 4, pp. 313-329
Persistent link: https://www.econbiz.de/10011428626
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Exploring the impact of a company’s web technological development on its innovation activity : a case study of small- and medium-sized enterprises (SMEs) in North Wales
Binsardi, Arnaz P.; Green, Jan; Jackson, Graham - In: Global business perspectives 1 (2013) 4, pp. 488-514
Persistent link: https://www.econbiz.de/10010230197
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Marketing innovation influences on market and customer related performances : evidences of Korean manufacturing companies
Lee, Tong-Keun; Yu, Cheon; Dong, Xiaoxu; Yun Seop Hwang - In: Global business and finance review 21 (2016) 1, pp. 109-127
The marketing related literatures emphasize the key role of marketing for companies performances. However, not much attention has been paid to marketing innovations and their performances. Focusing on 2,149 Korean manufacturing companies, this paper examines the factors that influence companies'...
Persistent link: https://www.econbiz.de/10011523605
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Inbound open innovation for pharmaceutical markets : a case study of an anti-diabetic drug in-licensing decision
Wu, Allan Ya-Huan; Little, Victoria Janine; Low, Brian - In: The journal of business & industrial marketing 31 (2016) 2, pp. 205-218
Persistent link: https://www.econbiz.de/10011486501