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Global consumer culture positi...
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Advertising
55
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41
Consumer behaviour
32
Konsumentenverhalten
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Advertising effects
28
Werbewirkung
28
Corporate Social Responsibility
11
International marketing
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Taylor, Charles Raymond
61
Okazaki, Shintaro
28
Mueller, Barbara
24
Taylor, Charles R.
22
Diehl, Sandra
8
Terlutter, Ralf
6
Taylor, Charles Robert
5
Ko, Eunju
4
Mueller, Sophia
4
Plangger, Kirk
4
Koinig, Isabell
3
West, Douglas C.
3
Yoon, Sukki
3
Anne Raymond, Mary
2
Choi, Yung Kyun
2
Costello, John P.
2
Eisend, Martin
2
Ford, John B.
2
Henseler, Jörg
2
Kim, Juran
2
Kitchen, Philip J.
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Kwak, Hyokjin
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Lee, Doo-Hee
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Menéndez, Héctor D.
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Navarro, Angeles
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Osland, Gregory E.
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Pelsmacker, Patrick de
2
Puzakova, Marina
2
Raithel, Sascha
2
Sarkees, Matthew E.
2
Sarstedt, Marko
2
Schwaiger, Manfred
2
TAYLOR, CHARLES R.
2
Zhang, Yuli
2
Zou, Shaoming
2
Abhishek
1
Andrade, Victoria
1
Anthony, Carissa M.
1
Baek, Tae Hyun
1
Bang, Hae‐Kyong
1
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International journal of advertising : the review of marketing communications
27
International journal of advertising : the quarterly review of marketing communications
19
International Marketing Review
16
Journal of business research : JBR
8
European Journal of Marketing
5
SpringerLink / Bücher
5
Journal of current issues and research in advertising
4
Advances in international marketing
3
Journal of Business Research
3
Journal of Consumer Affairs
3
Journal of advertising
3
Advances in Advertising Research XIV : Harder, Better, Faster, Stronger: Advertising and Communication between Immediacy and Sustainability
2
European Advertising Academy
2
Journal of advertising research
2
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
2
The Service Industries Journal
2
AMS review : official publication of the Academy of Marketing Science
1
Advances in international marketing 1474-7979 v. 18
1
CSR, sustainability, ethics & governance
1
Designing and communicating experience
1
EAA Series
1
Edward Elgar E-Book Archive
1
Elgar original reference
1
Empirical Economics
1
Journal of Consumer Marketing
1
Journal of Global Scholars of Marketing Science
1
Journal of International Business Studies
1
Journal of Product & Brand Management
1
Journal of World Business
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of agricultural & food industrial organization
1
Journal of consumer behaviour
1
Journal of consumer behaviour : an international research review
1
Journal of global marketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing theory and practice : JMTP
1
Journal of promotion management : innovations in planning and applied research
1
Journal of public policy & marketing
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of retailing
1
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ECONIS (ZBW)
94
Other ZBW resources
27
RePEc
13
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1
Managing change related to consumer privacy laws : targeting and personal data use in a more regulated environment
Mueller, Sophia
;
Taylor, Charles Raymond
;
Mueller, Barbara
- In:
Media and change management : creating a path for new …
,
(pp. 267-288)
.
2022
Persistent link: https://www.econbiz.de/10013167382
Saved in:
2
Do CSR ads with public health messages pertaining to COVID-19 actually help consumers, advertisers, and society? : insights from the United Sates and Germany
Mueller, Sophia
;
Diehl, Sandra
;
Taylor, Charles Raymond
; …
- In:
Journal of current issues and research in advertising
43
(
2022
)
4
,
pp. 337-359
Persistent link: https://www.econbiz.de/10013463838
Saved in:
3
Editorial: a call for more research on authenticity in corporate social responsibility programs
Taylor, Charles Raymond
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 969-971
Persistent link: https://www.econbiz.de/10012650612
Saved in:
4
Editorial: on Hideki Matsuyama and the need for more study of global brand equity
Taylor, Charles Raymond
- In:
International journal of advertising : the review of …
40
(
2021
)
3
,
pp. 325-326
Persistent link: https://www.econbiz.de/10012586664
Saved in:
5
Generational research and advertising to various age cohorts : editorial
Taylor, Charles Raymond
- In:
International journal of advertising : the review of …
40
(
2021
)
5
,
pp. 683-685
Persistent link: https://www.econbiz.de/10012623875
Saved in:
6
Research on advertising in the metaverse : a call to action : editorial
Taylor, Charles Raymond
- In:
International journal of advertising : the review of …
41
(
2022
)
3
,
pp. 383-384
Persistent link: https://www.econbiz.de/10013207538
Saved in:
7
Editorial : advertising and small businesses : the need for more research
Taylor, Charles Raymond
- In:
International journal of advertising : the review of …
41
(
2022
)
4
,
pp. 589-590
Persistent link: https://www.econbiz.de/10013209375
Saved in:
8
The urgent need for more research on influencer marketing : editorial
Taylor, Charles Raymond
- In:
International journal of advertising : the review of …
39
(
2020
)
7
,
pp. 889-891
Persistent link: https://www.econbiz.de/10012395582
Saved in:
9
Charting the path forward for the International Journal of Advertising : editorial
Taylor, Charles Raymond
- In:
International journal of advertising : the review of …
40
(
2021
)
2
,
pp. 145-147
Persistent link: https://www.econbiz.de/10012498535
Saved in:
10
Advertising and COVID-19 : editorial
Taylor, Charles Raymond
- In:
International journal of advertising : the review of …
39
(
2020
)
5
,
pp. 587-589
Persistent link: https://www.econbiz.de/10012260238
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