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1
Betting lines and college football television ratings
Salaga, Steven
;
Tainsky, Scott
- In:
Economics letters
132
(
2015
),
pp. 112-116
Persistent link: https://www.econbiz.de/10011431429
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2
"Show us your moves" : trade rituals of television marketing
Grainge, Paul
;
Johnson, Catherine
- In:
Arts and the market
5
(
2015
)
2
,
pp. 126-138
Persistent link: https://www.econbiz.de/10011439888
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3
Designing to engage a television audience : how are different media used in TV ident creation?
Macdonald, Iain
- In:
Arts and the market
5
(
2015
)
2
,
pp. 139-153
Persistent link: https://www.econbiz.de/10011439892
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4
Fluid typography : transforming letterforms in television idents
Brownie, Barbara
- In:
Arts and the market
5
(
2015
)
2
,
pp. 154-167
Persistent link: https://www.econbiz.de/10011439895
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5
Revisiting quality television : audience perceptions
Bayo-Moriones, Alberto
;
Etayo, Cristina
; …
- In:
JMM : the international journal on media management
20
(
2018
)
3
,
pp. 193-215
Persistent link: https://www.econbiz.de/10011975613
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6
The relative influence of advertising and word-of-mouth on viewing new season television programmes
Romaniuk, Jenni
;
Hartnett, Nicole
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 65-81
Persistent link: https://www.econbiz.de/10011626384
Saved in:
7
Retaining the primetime television audience
Jardine, Bryony
;
Romaniuk, Jenni
;
Dawes, John G.
;
Beal, …
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1290-1307
Persistent link: https://www.econbiz.de/10011609041
Saved in:
8
The evolution of viewers' concerns and perceptions of television content quality
Artero, Juan P.
;
Etayo, Cristina
;
Sánchez-Tabernero, …
- In:
Journal of media business studies
12
(
2015
)
3/4
,
pp. 205-223
Persistent link: https://www.econbiz.de/10011611227
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9
Drivers of brand equity of television news channels : evidences form emerging market
Bakshi, Madhupa
;
Mishra, Prashant
- In:
Marketing intelligence & planning
35
(
2017
)
1
,
pp. 147-162
Persistent link: https://www.econbiz.de/10011657332
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10
Fei Cheng Wu Rao : staging global China through international format television and overseas special episodes
Morrow, Katherine
- In:
New global studies
8
(
2014
)
3
,
pp. 259-277
Persistent link: https://www.econbiz.de/10010498874
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