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Strategisches Marketing
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Bruhn, Manfred
46
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31
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30
Vrontis, Demetris
30
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23
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21
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17
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17
Lindgreen, Adam
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Proff, Heike
17
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17
Thrassou, Alkis
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16
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Ketchen, David J. <Jr.>
16
Köseoglu, Mehmet Ali
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Woodside, Arch G.
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Bilgin, Mehmet Huseyin
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13
Foss, Nicolai J.
13
Kuß, Alfred
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Morschett, Dirk
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Moutinho, Luiz
13
Tomczak, Torsten
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Verbeke, Alain
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European Journal of Marketing
461
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Marketing Intelligence & Planning
197
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191
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142
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134
Management Science
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Journal of Consumer Marketing
110
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93
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86
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83
International Journal of Bank Marketing
79
essentials
76
Journal of Product & Brand Management
69
International Marketing Review
68
Journal of Business & Industrial Marketing
68
Lehrbuch
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Management for Professionals
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Young Consumers
64
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59
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56
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55
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55
Strategic Direction
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Journal of strategic marketing
52
EBSCOhost eBook Collection
51
IEEE transactions on engineering management : EM
51
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51
European Business Review
50
Journal of macromarketing
50
Emerald insight
49
California management review
48
Journal of business ethics : JOBE
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OLC EcoSci
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1
Macrantha Sealant : a positioning strategy
Purandare, Shraddha
- In:
Asian journal of management cases
21
(
2024
)
1
,
pp. 39-47
Persistent link: https://www.econbiz.de/10014634011
Saved in:
2
Marktorientierte Führung : im wirtschaftlichen und gesellschaftlichen Wandel
Bruhn, Manfred
(
contributor
);
Meffert, Heribert
(
honouree
); …
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013515401
Saved in:
3
The
marketing
book
Baker, Michael John
(
contributor
)
-
2008
-
6. ed.
Persistent link: https://www.econbiz.de/10009528254
Saved in:
4
On the strategic use of attention grabbers
Eliaz, Kfir
;
Spiegler, Ran
-
2010
Persistent link: https://www.econbiz.de/10003994095
Saved in:
5
Unternehmer und Unternehmensperspektiven für Klein- und Mittelunternehmen : Festschrift für Hans Jobst Pleitner
Brauchlin, Emil
(
ed.
);
Pichler, Johann Hanns
(
ed.
); …
-
2000
strategischer Erfolgsfaktoren zurück. Sodann befassen sich mehrere Abhandlungen mit Bereichen wie
Marketing
, Kooperation …
Persistent link: https://www.econbiz.de/10011402015
Saved in:
6
The business of daguerreotypy : strategies for a new medium
Verplanck, Anne
- In:
Enterprise & society : the international journal of …
16
(
2015
)
4
,
pp. 889-928
Persistent link: https://www.econbiz.de/10011552291
Saved in:
7
How knowledge management capabilities help leverage knowledge resources and strategic orientation for new product advantages in B-to-B high-technology firms
Im, Subin
;
Vorhies, Douglas W.
;
Kim, Namwoon
;
Heiman, …
- In:
Journal of business-to-business marketing
23
(
2016
)
2
,
pp. 87-110
Persistent link: https://www.econbiz.de/10011515712
Saved in:
8
Developing world : increasing Jordanian tourism ; a strategic plan
Alafi, Khaled Khalaf
- In:
Journal of management research
6
(
2014
)
1
,
pp. 192-210
Persistent link: https://www.econbiz.de/10010430653
Saved in:
9
The
marketing
manager as a jazz musician
Holbrook, Morris B.
- In:
Marketing intelligence & planning
33
(
2015
)
7
,
pp. 958-965
Persistent link: https://www.econbiz.de/10011447856
Saved in:
10
Marketing
's contribution from the perspective of
marketing
executives
Tollin, Karin
;
Schmidt, Marcus
- In:
Marketing intelligence & planning
33
(
2015
)
7
,
pp. 1047-1070
Persistent link: https://www.econbiz.de/10011447950
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