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Eisend, Martin
28
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16
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15
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15
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14
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14
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14
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14
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14
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13
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13
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12
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12
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12
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12
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10
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10
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9
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9
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9
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9
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9
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8
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ICORIA / Veranstaltung <19., 2021, Bordeaux>
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1
Internationale und Interdisziplinäre Jahrestagung des Forschungsnetzwerks Europäische Kulturen in der Wirtschaftskommunikation <19., 2019, Wien>
1
OECD
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1
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1
Springer International Publishing
1
Springer VS
1
Stereotypen und Wissensrepräsentationen in Marketing und Werbung <Veranstaltung> <2015, Darmstadt>
1
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International journal of advertising : the review of marketing communications
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105
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SpringerLink / Bücher
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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42
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41
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European journal of operational research : EJOR
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
34
Health marketing quarterly
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Journal of marketing
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Psychology & marketing
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24
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23
European journal of marketing : EJM
22
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
22
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Journal of global marketing
20
Young consumers : insight and ideas for responsible marketers
20
Journal of marketing management : JMM ; journal of the Academy of Marketing
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Marketing science
19
Research
18
Asia Pacific journal of marketing and logistics
17
Discussion papers / CEPR
17
Journal of international consumer marketing
17
International journal of consumer studies
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International journal of market research
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ECONIS (ZBW)
3,376
USB Cologne (EcoSocSci)
8
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1
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1
Is online newspaper advertising cannibalizing print advertising?
Sridhar, Shrihari
;
Sriram, S.
- In:
Quantitative marketing and economics : QME
13
(
2015
)
4
,
pp. 283-318
Persistent link: https://www.econbiz.de/10011445828
Saved in:
2
What do ads buy? : daily coverage of listed companies on the Italian press
Gambaro, Marco
;
Puglisi, Riccardo
- In:
European journal of political economy
39
(
2015
),
pp. 41-57
Persistent link: https://www.econbiz.de/10011535504
Saved in:
3
Making ads less complex, yet more creative and persuasive : the effects of conventional metaphors and irony in print advertising
Burgers, Christian
;
Konijn, Elly
;
Steen, Gerard
; …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
3
,
pp. 515-532
Persistent link: https://www.econbiz.de/10011546633
Saved in:
4
Effects of self-congruity and source credibility on consumer responses to coffeehouse advertising
Yoon, Donghwan
;
Kim, Youn-Kyung
- In:
Journal of hospitality marketing & management
25
(
2016
)
1/2
,
pp. 167-196
Persistent link: https://www.econbiz.de/10011453986
Saved in:
5
Utilizing self perception theory to explain social media behavior relative to print advertisement 2-D codes
Roehm, Michelle Lynn
;
Roehm, Harper Andrew
- In:
Business and Economic Research : BER
6
(
2016
)
1
,
pp. 33-45
Persistent link: https://www.econbiz.de/10011452446
Saved in:
6
Visual references in the description of print advertisements : a four-country cross-cultural analysis
Gliniecka, Martyna
- In:
Journal of international consumer marketing
34
(
2022
)
2
,
pp. 201-213
Persistent link: https://www.econbiz.de/10013167321
Saved in:
7
Effectiveness of print advertising practices of higher education services in Nepal
Awale, Sushil
;
Shrestha, Binod Krishna
- In:
Journal of promotion management : innovations in …
28
(
2022
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10012801953
Saved in:
8
Exploring textual modes, imagery and claims in B to B and B to C print advertising
Gilliam, David A.
;
Muñoz, Justin R.
;
Jiménez, Fernando R.
- In:
Journal of business-to-business marketing
28
(
2021
)
3
,
pp. 223-245
Persistent link: https://www.econbiz.de/10012802184
Saved in:
9
Estimating platform market power in two-sided markets with an application to magazine advertising
Song, Minjae
- In:
American economic journal
13
(
2021
)
2
,
pp. 35-67
Persistent link: https://www.econbiz.de/10012546696
Saved in:
10
Thought piece : a window on advertising archives
Strickland, Jeannette
- In:
History of retailing and consumption
6
(
2020
)
3
,
pp. 153-161
Persistent link: https://www.econbiz.de/10012549000
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