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Betting lines and college football television ratings

Salaga, Steven; Tainsky, Scott - In: Economics letters 132 (2015), pp. 112-116

Persistent link: https://www.econbiz.de/10011431429

Contextual priming effects of television programs on commercials : the moderating effects of age

Bellman, Steven; Robinson, Jennifer A.; Reid, Ryan; … - In: Journal of promotion management : JPM 21 (2015) 5, pp. 566-583

Persistent link: https://www.econbiz.de/10011433561

How success and uncertainty compel interest in related goods : playoff probability and out-of-market television viewership in the National Football League

Tainsky, Scott; Xu, Jie; Mills, Brian; Salaga, Steven - In: Review of industrial organization : RIO 48 (2016) 1, pp. 29-43

Persistent link: https://www.econbiz.de/10011438283

"Show us your moves" : trade rituals of television marketing

Grainge, Paul; Johnson, Catherine - In: Arts and the market 5 (2015) 2, pp. 126-138

Persistent link: https://www.econbiz.de/10011439888

Designing to engage a television audience : how are different media used in TV ident creation?

Macdonald, Iain - In: Arts and the market 5 (2015) 2, pp. 139-153

Persistent link: https://www.econbiz.de/10011439892

Fluid typography : transforming letterforms in television idents

Brownie, Barbara - In: Arts and the market 5 (2015) 2, pp. 154-167

Persistent link: https://www.econbiz.de/10011439895

Online-Sehen : Qualität und Akzeptanz von Web-TV

Klosa, Oliver - 2016

Die vorliegende Studie befasst sich mit dem Forschungsgegenstand Web-TV im Hinblick auf Qualität und Akzeptanz. Mittels eines triangulatorischen Methodenansatzes wird Web-TV aus den Perspektiven der Anbieter, der Nutzer und anhand exemplarischer Angebote analysiert. Dazu wurde ein...