//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Measuring consumer perceptions...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marketing
3
Consumer behaviour
2
Konsumentenverhalten
2
customer relationship management
2
database marketing
2
Advertising
1
Advertising media
1
Automotive industry
1
Bank
1
Bankgeschäft
1
Banking
1
Banking services
1
Benchmarking
1
Betriebsgröße
1
Betriebsgrößenstruktur
1
Beziehungsmarketing
1
Business cycle
1
Communication media
1
Consumer segmentation
1
Customer profitability
1
Customer satisfaction
1
Customer value
1
Distribution channel
1
Economic recession
1
Embedded knowledge
1
Experience products
1
Financial Services
1
Financial services
1
Finanzdienstleistung
1
Firm size
1
Firm size distribution
1
History of Marketing
1
Internal benchmarking
1
Internet
1
Kfz-Industrie
1
Kommunikationsmedien
1
Konjunktur
1
Kundenwert
1
Kundenzufriedenheit
1
Latent variables
1
more ...
less ...
Online availability
All
Undetermined
Free
87
Type of publication
All
Article
20
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Aufsatz im Buch
1
Book section
1
Language
All
Undetermined
14
English
7
Author
All
Kamakura, Wagner A.
16
Russell, Gary J.
5
Wedel, Michel
3
Gessner, Guy
2
Lee, Jonathan
2
Moon, Sangkil
2
Bae, Young Han
1
Barrio-García, Salvador del
1
Boatwright, Peter
1
Böckenholt, Ulf
1
Cambra-Fierro, Jesús
1
Claro, Danny Pimentel
1
Du, Rex Yuxing
1
Grewal, Dhruv
1
Gruca, Thomas S.
1
Iyer, Gopalkrishnan R.
1
Kim, Byung-Do
1
Kim, YongSeog
1
Kossar, Bruce S.
1
Lim, Hyunwoo
1
Luque Martínez, Teodoro
1
Malhotra, Naresh K.
1
Mazzon, José Afonso
1
Mehrotra, Anuj
1
Melero-Polo, Iguacel
1
Menczer, Filippo
1
Mittal, Vikas
1
Rosa, Fernando de
1
Sesé, F. Javier
1
Sharma, Arun
1
Srivastava, Rajendra K.
1
Street, W. Nick
1
Zmijewski, Mark E.
1
more ...
less ...
Published in...
All
Management Science
5
Marketing Science
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Applied economics
1
Data envelopment analysis : a handbook of empirical studies and applications
1
International Series in Quantitative Marketing
1
Journal of Business Research
1
Journal of Consumer Research
1
Journal of Economic Psychology
1
Journal of Multivariate Analysis
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of retailing
1
The History of Marketing Science
1
more ...
less ...
Source
All
RePEc
14
ECONIS (ZBW)
7
Showing
1
-
10
of
21
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The size-rank relationship for market shares of consumer packaged goods
Bae, Young Han
;
Gruca, Thomas S.
;
Lim, Hyunwoo
; …
- In:
Applied economics
52
(
2020
)
54
,
pp. 5986-5994
Persistent link: https://www.econbiz.de/10012308399
Saved in:
2
Predicting Product Purchase from Inferred Customer Similarity: An Autologistic Model Approach
Moon, Sangkil
;
Russell, Gary J.
- In:
Management Science
54
(
2008
)
1
,
pp. 71-82
Product recommendation models are key tools in customer relationship management (CRM). This study develops a product recommendation model based on the principle that customer preference similarity stemming from prior purchase behavior is a key element in predicting current product purchase. The...
Persistent link: https://www.econbiz.de/10009204316
Saved in:
3
Customer Targeting: A Neural Network Approach Guided by Genetic Algorithms
Kim, YongSeog
;
Street, W. Nick
;
Russell, Gary J.
; …
- In:
Management Science
51
(
2005
)
2
,
pp. 264-276
One of the key problems in database marketing is the identification and profiling of households that are most likely to be interested in a particular product or service. Principal component analysis (PCA) of customer background information followed by logistic regression analysis of response...
Persistent link: https://www.econbiz.de/10009208669
Saved in:
4
Recovering Measures of Advertising Carryover from Aggregate Data: The Role of the Firm's Decision Behavior
Russell, Gary J.
- In:
Marketing Science
7
(
1988
)
3
,
pp. 252-270
Data interval bias, the biased estimation of advertising carryover in aggregate data, can be viewed as a misinterpretation of the aggregate advertising-sales relationship due to missing micro advertising data. This paper argues that if the researcher does not explicitly model the firm's...
Persistent link: https://www.econbiz.de/10008787536
Saved in:
5
Brand Choice Models
Russell, Gary J.
- In:
The History of Marketing Science
The following sections are included:IntroductionTheoretical foundationsSingle choiceConsumer heterogeneityMultiple decisionsEconomic theoryChoice dependenceConclusionsReferences
Persistent link: https://www.econbiz.de/10011206785
Saved in:
6
"Are multichannel customers really more valuable? : an analysis of banking services"
Cambra-Fierro, Jesús
;
Kamakura, Wagner A.
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 208-212
Persistent link: https://www.econbiz.de/10011490894
Saved in:
7
Evaluation of subsidiary marketing performance : combining process and outcome performance metrics
Grewal, Dhruv
;
Iyer, Gopalkrishnan R.
;
Kamakura, Wagner A.
- In:
Data envelopment analysis : a handbook of empirical …
,
(pp. 491-513)
.
2016
Persistent link: https://www.econbiz.de/10011474815
Saved in:
8
A picture is worth a thousand words : translating product reviews into a product positioning map
Moon, Sangkil
;
Kamakura, Wagner A.
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 265-285
Persistent link: https://www.econbiz.de/10011672001
Saved in:
9
Identifying sales performance gaps with internal benchmarking
Claro, Danny Pimentel
;
Kamakura, Wagner A.
- In:
Journal of retailing
93
(
2017
)
4
,
pp. 401-419
Persistent link: https://www.econbiz.de/10011790683
Saved in:
10
A longitudinal cross-product analysis of media-budget allocations : how economic and technological disruptions affected media choices across industries
Barrio-García, Salvador del
;
Kamakura, Wagner A.
; …
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 1-15
Persistent link: https://www.econbiz.de/10011997970
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->