: General Marketing and Management Scales Developed in the Chinese Context -- Chapter 5: Exemplary Papers for Some Selected … needs of scholars interested in developing marketing and management theories that are relevant within the context of China … “Chinese Marketing and Management Scales”. --Prof. Wann-Yih Wu, PhD, Professor, National Cheng Kung University, Taiwan This …

A not uncommon situation in industrial marketing is for an outside supplier to find itself competing against an in …-house supplier. Knowing how to compete against an in-house supplier is of importance because industrial marketing firms typically … opportunity when competing against an in-house supplier. Alternative marketing strategies are also suggested. …

development professionals. Both reflect on the emergence of new products management as a profession--a field with its own … improvement measurements, and the overall relationship between the management of new initiatives and the ongoing work of the …

on the Foster’s Lager “I Believe” integrated marketing communications (IMC) campaign launched in 2000 and the use of …

In an attempt to understand the marketing and managerial implications for the success or failure of an e … may be considered relevant to an e-business. These are; management factors, entrepreneur factors, product/service factors …, marketing factors, market factors, financial factors, and Web site design and efficiency factors. …