A definitive reference to the theory and practice of pricing across industries, environments, and methodologies. It covers all major areas of pricing including, pricing fundamentals pricing tactics, and pricing management.

The 2018 International Conference on National Brand & Private Label Marketing is a unique academic forum for presenting and discussing original and significant contributions from researchers around the world on marketing issues facing retailers, store brand managers and national brand managers....

In this book, the world’s foremost experts on pricing integrate theoretical rigor and practical application to present a comprehensive resource that covers all areas of the field. This volume brings together quantitative and qualitative approaches and highlights the most current innovations in...

Philipp Plank analyses the question, what drives the quality of cost-systems and is the quality of cost-systems directly and at best positively related to the firms’ performance. In other words, is it worth investing in complex cost allocation systems or are there environmental and/or...

Chapter 1. Single Resource Revenue Management with Independent Demands -- Chapter 2. Network Revenue Management with Independent Demands -- Chapter 3. Overbooking -- Chapter 4. Introduction to Choice Modeling -- Chapter 5. Assortment Optimization -- Chapter 6. Single Resource Revenue Management...

Ziel dieser Arbeit ist es, am Beispiel von schottischem Single Malt Whisky die Preiszusammensetzung sowie den Einfluss der weiteren Faktoren auf die Preisentwicklung zu untersuchen. Es werden folgende Forschungsfragen untersucht:1. Welche Merkmale haben einen Einfluss auf die Zusammensetzung des...

Pricing is an essential aspect of the marketing mix for brands and products. Further, pricing research in marketing is interdisciplinary, utilizing economic and psychological concepts with special emphasis on measurement and estimation. This unique Handbook provides current knowledge of pricing...