Taheri, Babak; Pourfakhimi, Shahab; Prayag, Girish; … - In: European Journal of Marketing 55 (2021) 9, pp. 2464-2490
Purpose: This study aims to investigate whether the antecedents of co-creation influence braggart word-of-mouth (WoM) in a participative leisure context, theorising the concept of co-created food well-being and highlighting implications for interactive experience co-design....