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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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1
Drivers and effects of customer-directed communication in business relationships : theoretical foundations and an empirical study
Ivens, Björn Sven
- In:
Die Betriebswirtschaft : DBW
64
(
2004
)
2
,
pp. 195-210
Persistent link: https://www.econbiz.de/10002009899
Saved in:
2
Gender issues in key account management research : a systematic literature review and avenues for future research
Ivens, Björn Sven
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 81-96
Persistent link: https://www.econbiz.de/10014368324
Saved in:
3
Preiszufriedenheit bei Dienstleistungen : Konzeptionalisierung und explorative empirische Befunde
Diller, Hermann
- In:
Die Betriebswirtschaft : DBW
60
(
2000
)
5
,
pp. 570-587
Persistent link: https://www.econbiz.de/10001519087
Saved in:
4
Firm-internal key account management networks : framework, case study, avenues for future research
Ivens, Björn Sven
;
Pardo, Catherine
;
Niersbach, Barbara
; …
- In:
Industrial marketing management : the international …
58
(
2016
),
pp. 102-113
Persistent link: https://www.econbiz.de/10011549373
Saved in:
5
Anbieterflexibilität in Dienstleistungsbeziehungen : Konstrukt, Erfolgswirkungen, Determinanten
Ivens, Björn Sven
- In:
Marketing : ZFP ; journal of research and management
26
(
2004
)
3
,
pp. 215-227
Persistent link: https://www.econbiz.de/10002177958
Saved in:
6
On price roles and budget branding
Ivens, Björn Sven
;
Müller, Brigitte
;
Wölfl, Steffen
; …
- In:
Commodity Marketing : Strategies, Concepts, and Cases
,
(pp. 141-152)
.
2022
Persistent link: https://www.econbiz.de/10013272000
Saved in:
7
Key account management configurations and their effectiveness : a quasi-replication and extension
Herhausen, Dennis
;
Ivens, Björn Sven
;
Spencer, Robert
; …
- In:
Industrial marketing management : the international …
101
(
2022
),
pp. 98-112
Persistent link: https://www.econbiz.de/10013197744
Saved in:
8
Network creativity : a conceptual lens for inter- and intra-organizational creative processes
Hemonnet-Goujot, Aurélie
;
Ivens, Björn Sven
;
Pardo, …
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 503-513
Persistent link: https://www.econbiz.de/10013259135
Saved in:
9
The ins and outs of market shaping : exclusion as a darkside?
Cova, Bernard
;
Ivens, Björn Sven
;
Spencer, Robert
- In:
Journal of business research : JBR
124
(
2021
),
pp. 483-493
Persistent link: https://www.econbiz.de/10012493963
Saved in:
10
Key account selection as a political process : conceptual foundation and exploratory investigation
Feste, Jasmin
;
Ivens, Björn Sven
;
Pardo, Catherine
- In:
Industrial marketing management : the international …
90
(
2020
),
pp. 417-434
Persistent link: https://www.econbiz.de/10012372700
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