Narrow search
Showing 1 - 10 of 14,767
Cover Image
Generation Z marketing and management in tourism and hospitality : the future of the industry
Stylos, Nikolaos (ed.); Rahimi, Roya (ed.);  … - 2021
Persistent link: https://www.econbiz.de/10012515979
Cover Image
Generation Z Marketing and Management in Tourism and Hospitality : The Future of the Industry
Stylos, Nikolaos (ed.); Rahimi, Roya (ed.);  … - 2021 - 1st ed. 2021.
Introduction: Gen Z Marketing and Management in Tourism and Hospitality -- 1. Digital Natives Leading the World: Paragons and Values of Generation Z -- 2. Generation Z and Managing Multiple Generational Cohorts Simultaneously in Tourism and Hospitality -- 3. Generation Z and Tourism...
Persistent link: https://www.econbiz.de/10012519851
Cover Image
Place branding : connecting tourist experiences to places
Foroudi, Pantea (ed.) - 2020
Persistent link: https://www.econbiz.de/10013180714
Cover Image
Kundenerlebnisse in Ferienwelten : das Spannungsfeld von Destinations- und Resortmarken
Schneider, Christoph - 2021
Persistent link: https://www.econbiz.de/10012259979
Cover Image
Kundenerlebnisse in Ferienwelten : das Spannungsfeld von Destinations- und Resortmarke
Schneider, Christoph - 2020
Resort als Ferienwelt: Authentizität und Konsum in Behavior Settings -- Kundenerlebnis im Tourismus -- Reiz als Anfang … Inhalt Resort als Ferienwelt: Authentizität und Konsum in Behavior Settings Kundenerlebnis im Tourismus Reiz als Anfang eines … Tourismuswissenschaft, Marketing, Markenbildung und Entscheidungstheorien Experten sowie Entscheider im Tourismus und in Destinationen sowie …
Persistent link: https://www.econbiz.de/10012403223
Cover Image
Marketing tourist destinations in emerging economies : towards competitive and sustainable emerging tourist destinations
Mensah, Ishmael (ed.); Balasubramanian, Kandappan (ed.);  … - 2022
Persistent link: https://www.econbiz.de/10012626463
Cover Image
Marketing Tourist Destinations in Emerging Economies : Towards Competitive and Sustainable Emerging Tourist Destinations
Mensah, Ishmael (ed.); Balasubramanian, Kandappan (ed.);  … - 2022 - 1st ed. 2022.
Part I: Destination attributes and features -- Chapter 1: Nature and scope of destination marketing in emerging economies -- Chapter 2: Marketing mix strategies of emerging tourist destinations: the case of Indonesia -- Chapter 3: Special events and destination marketing strategies in emerging...
Persistent link: https://www.econbiz.de/10012814649
Cover Image
Fans and Fan Cultures : Tourism, Consumerism and Social Media
Linden, Henrik - 2017
Exploring the ambiguous relationship between fandom and consumer culture, this book provides a critical overview of fans, fan cultures and fan experiences in relation to the broader experience and transformation economy. Fans and Fan Cultures discusses key theoretical concepts concerning...
Persistent link: https://www.econbiz.de/10012396453
Cover Image
Strategic Innovative Marketing and Tourism : 7th ICSIMAT, Athenian Riviera, Greece, 2018
Kavoura, Androniki (ed.); Kefallonitis, Efstathios (ed.);  … - 2019 - 1st ed. 2019
A Network Analysis of Museums on Instagram -- Towards a Hybrid Minimax Recommender for Free-Roaming Museum Visits -- Developing a Multi-Channel Customer Relationship Management Strategy for Hotel Operation -- The Importance Attached to Culinary Blogs in the Promotion of Food Products with Health...
Persistent link: https://www.econbiz.de/10012398704
Cover Image
Strategic Innovative Marketing and Tourism : 8th ICSIMAT, Northern Aegean, Greece, 2019
Kavoura, Androniki (ed.); Kefallonitis, Efstathios (ed.);  … - 2020 - 1st ed. 2020.
European Works Councils in the Airline Industry -- From a Smart City to a Smart Destination: a Case Study -- Smart Tourism Approaches through Intelligent Print Media -- Smart Tourism Prospects. A Descriptive Sample Survey on a Sample of Potential Tourists -- Intelligent Packaging as a Dynamic...
Persistent link: https://www.econbiz.de/10012399308