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Leica in der Werbung : 1925 -...
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Stereotypen und Wissensrepräsentationen in Marketing und Werbung <Veranstaltung> <2015, Darmstadt>
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Young consumers : insight and ideas for responsible marketers
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Asia Pacific journal of marketing and logistics
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ECONIS (ZBW)
3,226
USB Cologne (EcoSocSci)
3
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1
Inverted-U aggregate investment curves in a dynamic game of advertising
Lambertini, Luca
;
Zaccour, Georges
- In:
Economics letters
132
(
2015
),
pp. 34-38
Persistent link: https://www.econbiz.de/10011431108
Saved in:
2
Ethics in food advertising to children in India : a parental perspective
Singh, Raghbir
;
Soni, Pavleen
- In:
Journal of food products marketing
21
(
2015
)
2
,
pp. 141-159
Persistent link: https://www.econbiz.de/10011432124
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3
Attitudes of Indonesian mothers toward food advertising directed to children
Waller, David S.
;
Lanasier, Evi V.
- In:
Journal of food products marketing
21
(
2015
)
4
,
pp. 397-412
Persistent link: https://www.econbiz.de/10011432270
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4
Effects of consumer weight level and advertising appeals on consumer attitude toward food and advertisements
Wei, Yujie
;
Rickard, Mary Kay
;
Brown, Cheryl
- In:
Journal of food products marketing
21
(
2015
)
4
,
pp. 426-441
Persistent link: https://www.econbiz.de/10011432274
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5
Viral advertising : a field experiment on viral intentions and purchase intentions
Petrescu, Maria
;
Korgaonkar, Pradeep
;
Gironda, John
- In:
Journal of internet commerce
14
(
2015
)
3
,
pp. 384-405
Persistent link: https://www.econbiz.de/10011432438
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6
Expectation formation in case of newer hotels : the role of advertising, price, and culture
Nath, Prithwiraj
;
Devlin, James
;
Reid, Veronica
- In:
Journal of travel research : a quarterly publication of …
55
(
2016
)
2
,
pp. 261-275
Persistent link: https://www.econbiz.de/10011432568
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7
Do stereotypes ignite polysemy and strengthen consumer-based brand equity?
Arora, Anshu
;
Wu, Jun
;
Brown, Ulysses J., III.
- In:
Journal of promotion management : JPM
21
(
2015
)
5
,
pp. 531-547
Persistent link: https://www.econbiz.de/10011433540
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8
Contextual priming effects of television programs on commercials : the moderating effects of age
Bellman, Steven
;
Robinson, Jennifer A.
;
Reid, Ryan
; …
- In:
Journal of promotion management : JPM
21
(
2015
)
5
,
pp. 566-583
Persistent link: https://www.econbiz.de/10011433561
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9
Effectiveness of indecent language in advertising on young adult consumer attitudes and purchase intent
Ilicic, Jasmina
;
Blakemore, Jason
- In:
Journal of promotion management : JPM
21
(
2015
)
5
,
pp. 614-629
Persistent link: https://www.econbiz.de/10011433573
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10
E-mail advertising in Syria : assessing beliefs, attitudes, and behaviors
Mahmoud, Ali Bassam
- In:
Journal of promotion management : JPM
21
(
2015
)
6
,
pp. 649-665
Persistent link: https://www.econbiz.de/10011433602
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