In order to revamp Rhetoric as a methodological approach in Economics, this paper combines natural selection in evolution and the psychology of confirmatory bias. This latter can be thought of as a second best adaptation to the forces of natural selection and can also be an evolutionary stable...

"This book focuses on the radically evolving field of advertising within the new media environment by covering new strategies, structural transformation of media, and changing advertising ethics"--Provided by publisher.

The financial crisis is a crisis of governance as well. In search of answers and solutions many scholars and practitioners recommend improved output control, i.e. better external incentives or even stricter regulations. Monasteries demonstrate that alternative models may be more suitable to...