Harrison, Tina; Waite, Kathryn; Hunter, Gary L. - In: European Journal of Marketing 40 (2006) 9/10, pp. 972-993
gaps between consumer needs for information and information provision with implications for pension providers and consumers …. Research limitations/implications – Relies on consumers' own reported information needs. Pensions are complex and consumers may … specifically on the role of the internet in the context of online pension information provision. Design/methodology/approach – A …