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Assessing the impact of brand equity and demographic characteristics on brand loyalty : the mediating role played by customer experience in United Arab Emirates' hotel industry

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Conceptual development of transfer of brand loyalty in brand stretching

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Does loyalty matter? : impact of brand loyalty and sales promotion on brand equity

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A research agenda for brand management in a new era of consumerism

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How does brand innovativeness affect brand loyalty?

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Determining the causal relationships that affect consumer-based brand equity : the mediating effect of brand loyalty

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Building brand loyalty on social media : theories, measurements, antecedents, and consequences

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