one hand and their motivation from a marketing perspective on the other. The authors review the state …-of-the-art literature on potential marketing benefits and analyze the impact on airline planning systems. In this regard, revenue management … systems are of particular interest. Based on a simulation study, the authors infer a severe impact of decentralized codeshare …

Trade-off between marketing and research and development (R&D) has always been a dilemma in management science for many … marketing and/or R&D in spite of insufficient purchasing power and market saturation for new products.Using a system dynamics … contains severe difficulties in terms of planning and strategy for marketing and R&D. The budgets to be shared by R&D and …

. Using a simulation of the duopoly case we show that when the industry moves slowly compared to capacity adjustment delays …