Changes in customer preference heterogeneity patterns : a simulation study
Devanathan Sudharshan and Andreas Mild
| Year of publication: |
2017
|
|---|---|
| Authors: | Sudharshan, Devanathan ; Mild, Andreas |
| Published in: |
Journal of modelling in management. - Bingley : Emerald Group Publishing Limited, ISSN 1746-5664, ZDB-ID 2258349-X. - Vol. 12.2017, 2, p. 303-319
|
| Subject: | Marketing | Simulation | Modelling | Heterogeneity | Social interaction | Customer preference | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Präferenztheorie | Theory of preferences | Soziale Beziehungen | Social relations |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JM2-06-2015-0042 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011748789