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Entrepreneurial marketing orientation of young SME owners in Indonesia
Astuti, Rifelly Dewi; Balqiah, Tengku Ezni - In: International journal of entrepreneurial venturing : IJEV 12 (2020) 4, pp. 376-394
Persistent link: https://www.econbiz.de/10012509564
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Unternehmer und Unternehmensperspektiven für Klein- und Mittelunternehmen : Festschrift für Hans Jobst Pleitner
Brauchlin, Emil (ed.); Pichler, Johann Hanns (ed.);  … - 2000
strategischer Erfolgsfaktoren zurück. Sodann befassen sich mehrere Abhandlungen mit Bereichen wie Marketing, Kooperation …
Persistent link: https://www.econbiz.de/10011402015
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Linking entrepreneurial marketing and performance indicators in Jordanian hotel industry
Al-Manasra, Excimirey Amer; Al-Zyadat, Mohammd; … - In: Journal of management research 5 (2013) 3, pp. 86-94
Persistent link: https://www.econbiz.de/10009769696
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Privatisation method effects on performance and market orientation of Central/Eastern European companies
Cox, Tony; Hooley, Graham J.; Fahy, John; Berács, József - In: Journal of East European management studies : JEEMS 3 (1998) 4, pp. 355-371
Privatisation in Central and Eastern Europe was introduced to encourage competition in companies with subsequent beneficial effects on company performance and market orientation. Companies have been privatised by four main methods in these countries depending on the company circumstances before...
Persistent link: https://www.econbiz.de/10010203761
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Marketing innovation influences on market and customer related performances : evidences of Korean manufacturing companies
Lee, Tong-Keun; Yu, Cheon; Dong, Xiaoxu; Yun Seop Hwang - In: Global business and finance review 21 (2016) 1, pp. 109-127
The marketing related literatures emphasize the key role of marketing for companies performances. However, not much … attention has been paid to marketing innovations and their performances. Focusing on 2,149 Korean manufacturing companies, this … paper examines the factors that influence companies' marketing innovation decisions and marketing performances by using the …
Persistent link: https://www.econbiz.de/10011523605
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Social innovation model for business performance and innovation
Beena Salim Saji; Ellingstad, Paul - In: The international journal of productivity and … 65 (2016) 2, pp. 256-274
Persistent link: https://www.econbiz.de/10011533046
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Entrepreneurial orientation, marketing capabilities and performance : the moderating role of competitive intensity on Latin American international new ventures
Martin, Silvia L.; Javalgi, Rajshekhar G. - In: Journal of business research : JBR 69 (2016) 6, pp. 2040-2051
Persistent link: https://www.econbiz.de/10011471672
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Marketing or sales : the executive decision
Lee, Hei Wei; Scott, Crystal J. - In: Journal of business strategy 36 (2015) 5, pp. 43-49
Persistent link: https://www.econbiz.de/10011504114
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Corporate social responsibility and shareholder wealth : the role of marketing capability
Mishra, Saurabh; Modi, Sachin B. - In: Journal of marketing 80 (2016) 1, pp. 26-46
Persistent link: https://www.econbiz.de/10011507440
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How knowledge management capabilities help leverage knowledge resources and strategic orientation for new product advantages in B-to-B high-technology firms
Im, Subin; Vorhies, Douglas W.; Kim, Namwoon; Heiman, … - In: Journal of business-to-business marketing 23 (2016) 2, pp. 87-110
Persistent link: https://www.econbiz.de/10011515712